In the SEO industry, the use of content is considered ‘king’ and this means that technicians should always emphasise the importance of utilising high-quality, relevant and original written information when powering any chosen keywords. After all, content is what the search engine will analyse when it comes to ranking a website in the SERPS. Read on as the team here at SEO Enterprise go over some of the benefits of utilising a blog exchange…
What is a blog exchange?
In layman’s terms, a blog exchange is when two websites that share a similarity write a piece of content about their own service which is then uploaded onto the other’s site. For instance, a landscaper and a tree surgeon may upload a unique blog onto each other’s website because they work within a similar industry and this would be considered a relevant blog exchange.
How does a blog exchange improve backlinks?
In a sense, a blog exchange is considered a type of backlink. After all, the majority of written pieces link back to a website by creating a hyperlink that is attached to a specific keyword. If this process is carried out during a blog exchange then it can form a high-quality and relevant backlink that can also be used in order to build a trustworthy relationship with the search engine.
Can a blog exchange improve a websites traffic?
As well as improving a website’s online presence, a blog exchange can also improve the traffic that it manages to obtain. This is because a guest blog may be carried out with a website that garners more traffic which means that the website an SEO campaign is being utilised for may benefit from some of these users. After all, the more users that stumble across the article placed on the exchange website, the more likely they are to click the hyperlink.
It is hard to deny that content plays a very integral role in the implementation of an SEO campaign. After all, blogs and articles can be used in order to power specific keywords that a technician is aiming to rank for. A blog exchange is one of the most traditional ways of forming relationships and providing the search engine with high-quality backlinks. To find out more information about guest blogging in SEO, get in contact with a member of the SEO Enterprise team today!