The Basic Principles of Email Marketing
Email marketing is an internet marketing technique that can work well alongside traditional SEO in order to create business relationships with people who may be interested in your products and services. The majority of marketers tend to implement it through a newsletter service as this ensures that the recipient expects your emails. Read on as we go over some of the basic principles of a high-quality email marketing campaign…
- Know what you’re emailing about
An email that doesn’t provide the reader with any value and lacks a clear point is going to be classified as spam pretty quickly, and this is the worst outcome for any email marketing campaign. After all, you want to reach as many existing and potential clients as possible! As a result, you should always know what you are emailing about by making a very specific offer as this allows marketers to assess the success of the campaign as a whole.
- Communicate with the audience in mind
The biggest mistake that you can make in email marketing is approaching it like an advertisement. After all, nobody wants an inbox full of newsletters that are trying to sell something! As a result, it is important to communicate with the audience appropriately by providing a relevant and interesting piece of content for the reader to engage with. For instance, a business based on healthy living could provide tips and advice via a newsletter as opposed to selling health-based supplements. Plus, this would be more likely to redirect the reader to their website.
- Add easy-to-use links to your website
It is important to remember that email marketing is a marketing discipline of its own, and its main aim is to allow business owners to create valuable relationships with their clients. With this said, including links to your website will help the reader find your services with ease and can increase the traffic your site obtains. Whilst this doesn’t create organic referrals, it does help boost brand awareness in the SERPs.
Many people are hesitant when it comes to email marketing because it can come across as spam when it isn’t carried out properly and may give a brand a bad name. Luckily, a high-quality email marketing campaign can actually drive traffic to your website and boost its SEO efforts in the process. For all your marketing needs, get in contact with the best SEO company around and speak to a member of the SEO Enterprise team today!