When it comes to SEO, it is important to work with an experienced technician. After all, the industry has developed considerably since its introduction in the 90’s and the focus has shifted to the content that is uploaded onto a website. In fact, ‘content is king’ in the world of search engine optimisation. Read on as the team here at SEO Enterprise go over three of the basic components that should be taken into consideration when it comes to crafting content for an SEO campaign…
In order for SEO driven content to benefit a campaign, it is important that it is written to an incredibly high quality. After all, the focus of modern SEO is user experience and this means that websites are ranked based on the quality of the information that can be found on their website. As a result, websites with poorly written blogs and articles are less likely to be ranked highly in the search engine results pages (SERPs).
Plagiarism is a very unethical way of adding content to a website for SEO purposes, however, it does happen. In fact, some technicians will copy an existing piece of content word for word! This means that it is important that content is 100% original as Google uses its many algorithms in order assess how trustworthy a site is. In fact, it doesn’t take much for them to suss out that content has been plagiarised and this black-hat technique tends to result in big ranking penalisations.
When content is being written for a website, it is a fundamental necessity that the information is relevant to the services being offered. This is because Googles implementation of user focussed search results means that websites with relevant information are more likely to get hits in the SERPs. For example, if a website that offers a cleaning service starts writing content about something completely unrelated, they are likely to be penalised due to irrelevance.
Content for an SEO campaign is often created in the form of page content and blogs and is used in order to make a website appear trustworthy to search engines like Google and its algorithms. By implementing the basics of SEO driven content and ensuring that the subject matter is relevant, written to a high standard and has not been plagiarised in anyway, a campaign is fuelled for success. To find out more information about the role of content, get in contact with a member of the SEO Enterprise team today!