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Should Every Website Have a Blog Feature?

Should Every Website Have a Blog Feature?

Here at SEO Enterprise, our copywriting team works hard in order to provide our clients with fresh and unique content on a regular basis and this is often uploaded in the form of blogs and articles. In fact, we would argue that having a clear and consistent blog is one of the most fundamental components of any successful SEO campaign. Read on as we approach the topic of blogs and give three concise reads why every website should consider installing one…

Backlinks

In marketing, a backlink is created when one website links to another through a hyperlink that is strategically placed in a piece of high-quality content, and vice versa. As a result, a blog feature can help a website accumulate backlinks in order to boost its ranking in the SERPs. With this said, it is vital that marketers understand the importance of quality over quantity when it comes to backlinks as search engines like Google tend not to favour sites with dozens of links from low-quality sources.

Reliability

The content that is uploaded onto a website is constantly being analysed by search engine Spiders and indexed for ranking. In fact, a blog can influence this process by providing a consistent supply for the spiders to analyse and overtime this will create a positive relationship with Google. Since a search engine is more likely to reward the websites that it likes with ranking boosts, a blog is a worthwhile investment because it gives the impression of reliability and trustworthiness.

Traffic

Every SEO campaign is put in place in order to obtain organic traffic and, with any hope, turn these visitors into conversations. A blog allows a business to reach a much wider audience by writing about relevant topics that organic users are more likely to find because the individual blogs themselves can also come up in the SERPs. As a result, a websites organic referrals will be positively impacted.

Whilst a blog may sound like a simple feature to implement, it is vital that the content that is uploaded follows a particular set of rules in order to avoid penalisation from the search engines. After all, Google has several algorithms in place to do its bidding and ensure that users are provided with the best content possible. As a result, blog content should always be original, legible and high-quality. To find out more information, get in contact with our SEO copywriting team today!

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