As the most popular search engine on the web, it is safe to say that Google has managed to set the bar pretty high when it comes to ethical online marketing. After all, SEO technicians and PPC advertisers alike must jump through several hoops in order to obtain the results expected by clients during a campaign. Here at SEO Enterprise, we’ve decided to side-line Penguin and Panda in order to go over some of the lesser known Google algorithms that are at play. Read on to find out more…
Introduced in 2017, the Fred ‘algorithm’ isn’t actually an algorithm in the traditional sense. In fact, it is an umbrella term for algorithm updates that relate to site quality that Google does not formally identify. The Fred algorithm(s) have the potential to affect a variety of websites and were given the ironic name in order to allow SEO professionals to identify them with ease.
The Hummingbird algorithm was introduced in 2013 and has had an impact on billions of search queries ever since. After all, many of the results that users were provided with were too exact and often lack depth or resources as searcher intent was something that Google was yet to perfect. After the implementation of the Hummingbird algorithm, users were provided with much more relevant search results as the algorithm placed more emphasis on content and meaning rather than just the words themselves.
Local businesses and search results were positively impacted by the Pigeon algorithm in 2014. After all, it was implemented in order to reward local campaigns that had a strong organic presence with more visibility in the SERPs. Google did this by improving its ranking signals for Google Search and Google Maps and this allowed users to find local and relevant results based on their location rather than solely on the ranking of a site.
Here at SEO Enterprise, we believe that it is important to know the search engine that one is optimising for inside out. After all, Google is constantly changing and updating its algorithms and the new ones are just as important as the infamous ones. To find out more information about Google algorithms in SEO, get in contact with a member of the SEO Enterprise team today!