It’s no secret that SEO is an industry that continues to evolve year on year, and this means that many businesses out there struggle to keep on top of these changes. If you can’t keep on top of the changing trends involved with SEO, then it’s only natural that your website’s ranking will suffer for it, which is bound to have a negative impact on your online presence. It’s the complexities of the SEO game which mean it’s absolutely essential for you to outsource this service to an SEO company that know exactly what they’re doing.
With 2017 now firmly underway, we can start looking at the SEO trends we expect to come into play this year. As SEO specialists, we understand the value of staying ahead of the game and anticipating any updates to Google, or any of the other search engines. Our insight into the industry allows us to provide the best SEO in Manchester, and we should certainly be your first choice when it comes to digital marketing.
But there’s no need to just take our word for it, because we’re here at SEO Enterprise to run you through the biggest SEO trends expected in 2017, so that you can be sure your SEO will be in safe hands with us.
- More Focused Content
We all know that web users are getting shorter and shorter attention spans, and nobody likes to click onto an article to see a whole load of scrolling is involved. The internet is absolutely packed with both tiny, bitesize articles and long-winded pieces that really go into detail on a particular industry. The importance of unique, relevant content has always been crucial to SEO, and this year we expect to see a trend in which blogs are giving away as much info as possible in a bitesize form.
- Accelerated Mobile Pages
If you want some top quality SEO on your site, then this year is going to be all about ensuring the site is mobile friendly. Recent Google updates mean that business owners can no longer consider mobile optimisation a secondary concern, and this must be a top priority for anyone wanting to rise to the top of the search engines. If your website is not mobile-friendly, then Google will punish your site and you’ll soon find a drop in your rankings.
Along with the usual written content mentioned above, this year is bound to see an influx of video content, as its popularity continues to grow. Content such as video and audio are extremely shareable on social media, which will in turn drive people to your website and improve your SEO. We’ll certainly be experimenting with video content in the future to help us stay ahead of the game!
Here at SEO Enterprise, we provide the best SEO Manchester has to offer, so please get in touch if you’d like any further info regarding the services that we provide!