SEO for Charities and Non-Profits
Search engine optimisation (SEO) is vital for businesses from across almost every sector – if you’re on the internet, you likely need clients, donors, readers, customers, or other businesses to be able to find you on Google! But approaching SEO strategies for charities and non-profits isn’t as simply as it is for commercial businesses. Usually, these entities aren’t trying to sell a product and aren’t offering specific services available to the public, instead focusing on supporting a cause and raising funds. In light of this, here are a few tips and tricks for non-profit organisations to adopt in their SEO campaigns.
Keywords are Key
Everyone in the SEO industry knows that content is king – the best way to get the most out of your SEO campaign is to focus on producing high quality and unique content. When selling a product, this process is fairly simple. For charities, your keywords will be more bespoke and contingent. Focus on keywords which will increase your visibility to potential donors first and foremost and ensure you can summarise your charitable cause in a short, snappy search term.
Use Content to Garner Link Relationships
The best way to build brand awareness is to gain links from high quality sources. This relies on you creating content that contains information that other organisations will want to share and refer to. Creating reports on the charitable cause you’re looking to address is one way to try to encourage others to share your data, improving your visibility.
Make Your Website Mobile-Friendly
In 2019, the number of Google searches carried out on mobile devices overtook static desktop machines and it has not reversed back since. The majority of searches are now conducted on smart phones and tablets and if you neglect this, you are literally slashing your audience by more than half! Ensure your site is coded to function properly and display correctly on mobile devices to make the most out of your SEO!
Stay on Social Media
The best way to get people to engage with your brand on a personal level is to maintain a constant presence on social media! Especially for charitable causes, constantly sharing facts and information about the cause you’re looking to aid, producing content about your work or progress, or sharing updates on your team’s comings and goings, can all help build a personal relationship with your audience and gain support!