When it comes to SEO, there’s the old cliché that “content is king.” And whilst some clichés often turn out to be false, this is one that is proven to be true. Your content is the solid foundation on which to build your SEO work; without it, whatever work you do will always be unstable.
Content works in two ways; it gets you in Google’s good books and it brings visitors back to your site. For these reasons it’s vital that your content is both search engine friendly, and user friendly.
Google has a reputation to uphold. For this reason, it will recommend the websites to you that it thinks are most relevant to your search criteria, and that you will find most helpful. One of the ways it chooses to order the websites it presents to you is by looking at the content it has.
Think about it like this: if your boss asked you to recommend a restaurant to take his wife for their anniversary, you’re going to pick maybe five solid options that you think fit the criteria. You’re not going to throw Burger King in the mix (as amazing as BK is! It’s just not very suitable for this particular occasion) And that’s what Google does when you search for something, for example “artificial grass” or “wedding dress maker.”
If you want to work your way up the rankings on Google, the best way to do that is to prove to Google that you are an expert in your field. How? Well, regularly posting relevant, high quality and original content is an excellent way to do that. As you post more content, you will rise further up the search engine ranks and your online visibility will increase.
Every time Google performs an update, it gets better at evaluating websites. In effect, it reads your website more and more like a human being, with each update. This means your content quality has to be really high and relevant to your business/industry/field.
With that in mind, keyword density is a problematic issue that is surrounded by much debate. When it comes to your website content, it’s important that your content contains the keywords you are targeting, however, the copy must still read through in an organic, user-friendly way. If a human being reading your website content finds it difficult to read, spammy or completely unhelpful, Google will come to the same conclusion and penalise you.
When it comes to updating your blog, trying to cram in as many keywords and making a blog post fit around the words “wholesale books” repeated 35 times, isn’t a great way to ethically and organically grow your website and its content.
Content is important for both B2B and B2C and is such an integral part of your SEO, that almost 70% of companies outsource their content and spend a minimum of 20% of their marketing budget on content.
If you’re looking for a company to take care of your content and SEO in Manchester, contact SEO Enterprise for more information.