As a technical industry that is constantly changing, it is safe to say that there are dozens upon dozens of different terms used by SEO technicians on a daily basis that could alienate a client. After all, many people have never heard of an algorithm until they consult with an online marketing company who wants to talk about them in length. Luckily, the team here at SEO Enterprise put our clients first at every opportunity and, in this blog, we’ve decided to explain the top 5 SEO related terms as simply as possible…
AdWords: Owned by Google, AdWords is a bidding platform that allows website owners to ‘buy’ their search result in the SERPs and ensure their site can be found at the very top of the first page. With this said, these results are typically displayed separately from organic search results.
Backlink: A link from an external site to another site is known as a backlink and it is an effective way to build up a relationship with a search engine. After all, they tell Google that a website is trustworthy. With this said, fewer high-quality backlinks are better than loads of low-quality backlinks.
Cloaking: When a technician attempts to hide text from a website user, it is known as ‘cloaking’. This is a black-hat technique that should be avoided at all costs because it manipulates the results in the SERPs and allows unethical SEO technicians to gain an advantage over their competitors.
Organic: A result that occurs ‘naturally’ without the use of unethical methods is known as an organic listing. This means that the position that a website has obtained in the SERPs is not the direct result of paid AdWords or displayed advertising but was instead earned through a high-quality and consistent SEO campaign.
User Focused Content: As one of the newest additions to the SEO checklist, user focused content is content in the form of blogs and articles that is written with the user in mind in order to offer high-quality, legible and relevant results. In fact, it is often favoured by Google during the ranking process because the algorithms view it as a sign of trust.
Here at SEO Enterprise, we believe that the client should always be taken into consideration during a campaign. After all, very few people understand the technical terms that are used by SEO technicians which can lead to alienation and a misunderstanding about the services that are on offer. To find out more information about SEO in layman’s terms, get in contact with a member of the SEO Enterprise team today!