In order to raise the ranking of a website in the SERPs, it is important to jump through a variety of hoops put in place by the search engine. In fact, this process is known as page optimisation and it involves the use of techniques that make a website easier to read for both the search engine spiders and the users who visit it. Here at SEO Enterprise, we believe that page optimisation is an essential stepping stone within our industry, however it is vital that it is carried out properly as over optimisation is just as bad as a lack of optimisation. Read on as we go over a few important techniques that should always be used wisely with quality in mind…
The title of a page is considered one of the most important elements within a website which is why careful optimisation is key. After all, it is the very first thing that is indexed by the search engines and this means that it should be short in order to avoid being classed as spam yet descriptive in order to indicate that the content has relevance to a user’s search query. In fact, it can be very beneficial to use the keyword that is being targeted within a pages’ title as long as this doesn’t sacrifice quality in the process.
Although they aren’t as important as they once were, meta tags should never be disregarded when it comes to page optimisation. After all, these snippets of information or code describe to the search engine what content is available on a website which means that they can be very effective when it comes to SEO. As a result, the Meta Descriptions should include relevant and well-written information that the search engine will see favourably.
There is a very fine line between content optimisation and spam which means that the implementation of keywords should be very closely monitored within SEO. After all, it is vital that the information is legible by both the search engine and the reader because over optimising by adding in an excess of keywords is known as keyword stuffing and is a heavily frowned upon black-hat technique. As a result, keyword research should be conducted before content is optimised in order to find the most appropriate phrases to target and ensure that the information is comprehensible.
When it comes to page optimisation, it is vital that the process is carried out with the search engine and user in mind. After all, Google algorithms now place a lot of emphasis on user experience which means that over optimised content that is impossible to read will not be seen in a favourable light by the spiders that crawl a page in order to index it. Here at SEO Enterprise, we optimise with the intention of building a relationship between the website undergoing an SEO campaign and the search engine in order to encourage ethical ranking increases in the SERPs. To find out more information, get in contact with a member of the team today!