How to Recover from Google Panda Updates
Initially released in February 2011, it is safe to say that the ‘quality’ algorithm – dubbed Google Panda – has left a lasting mark on the way that marketers approach and craft their campaigns. After all, the algorithm targeted websites that made use of black-hat methods like content farms and were generally considered low in quality. Nowadays, the majority of SEO technicians understand how to ethically raise the ranking of a website in the SERPs, but it is still possible to be caught out by the Panda algorithm. Read on as we explain how you can recover…
In order to understand how you can recover from a penalty as a direct result of the Google Panda algorithm, it is important to understand what it is looking for. Generally, this algorithm targets websites that are low-quality so duplicated content, pages with little to no value, poor user experience, too many advertisements and poor legibility are just a few examples of features that can catch the attention of Google Panda.
Once a website has been hit by a penalty, it is important to turn your attention towards the content that it contains as content is ‘king’ in the world of SEO which means that it can have a lasting impact. By using Google Analytics, it is possible to assess how the user engages with each page on your website and a general read through of blogs and articles will show how much value they provide. In order to avoid looking like a content farm, it can sometimes be beneficial to remove or replace low-quality content.
Another nifty feature that can be used to recover from Google Panda is Google Webmaster Tools which allows a technician to identify errors, broken links and even duplicated meta descriptions as these are hot on Panda’s radar. Fixing or removing these issues is a sure-fire way to get back into the search engine’s good-books. Finally, modern-day SEO considers user experience a crucial ranking factor as a website cannot provide value to the user if they are unable to navigate between different pages with ease. As such, implementing or improving user optimisation can often help your road to recovery after a Panda penalisation.
There is a common misconception that it isn’t possible to raise the ranking of a website in the SERPs after it has been caught out by Google’s incredibly clever algorithms, Penguin and Panda, however this isn’t necessarily true. After all, a Panda penalty can often be temporary if you prove to the search engine that your website provides value and quality to the user. To find out how we do this, ask a member of the team about our SEO coaching service today.