How to Obtain Returning Visitors to your Site
Many people often see internet marketing approaches like SEO as a way to obtain new traffic to their website, and this isn’t exactly wrong. After all, the aim of search engine optimisation is to improve the ranking of a site in SERPs so that it is more visible to users. With this said, there are also unspoken benefits of encouraging returning visitors to stick around too. Read on as we explain how…
Learn about your existing visitors
Users that have already clicked on your site through the SERPs are more likely to become a conversion, especially if they return again and again. The best way to go about this is to learn about these existing visitors through the analytics and see what brough them there in the first place. This allows technicians to make any appropriate changes in order to encourage them to continue returning once more.
Nurture your brand
A lot of website visitors will return because they favoured the service that they were provided with, and brand authority plays an important role in this process. It is important to nurture your brand alongside your marketing campaign in order to ensure that repeat visitors are coming back because they are loyal. After all, organic traffic is essential in SEO and is the first stepping stone towards a recognised brand in the SERPs.
Focus on consistency
Too many business owners forget to look at the bigger picture when it comes to bringing visitors back to their site. It is important to remember that whatever efforts were being implemented at the time were obviously working, and consistency is the key to making sure that existing clients are brought back again and again. As long as your SEO is ethical, your position in the SERPs should only rise with time and allow existing visitors to find you more easily.
Many businesses rely on brand authority in order to keep existing customers coming back for more as clients that know and recognise a service are statistically more likely to make a repeat purchase. With this said, SEO efforts can also have a positive influence on this process too. Speak to a member of the SEO Enterprise team today to find out how we can help.