Linking another website to one undergoing SEO is known as creating ‘backlinks’ and it is important that they are done so in an ethical and healthy way in order to benefit a campaign as effectively as possible. After all, there are a variety of methods that can be used to form backlinks; however, many of them rely on black-hat techniques. Here at SEO Enterprise, we only use white-hat methods in order to provide the most ethical results. Read on as we go over the top three ways that healthy backlinks can be formed…
The most popular way that backlinks are formed are through the process of a blog exchange; this involves two similar businesses writing an article that is uploaded onto one another’s website. The hyperlink typically placed at the bottom of a traditional SEO blog will link back to their own website and this creates a healthy and reliable backlink for the search engine to index.
Many technicians are unaware that internal links are important within any successful SEO blog. After all, they allow users to navigate through a website and therefore improve the experience that they have. In order to create high-quality internal links, it is important that a site has many internal pages that offer relevance to the user and that the technician does not spam the site as this can result in ranking penalisations.
Visual data is incredibly beneficial because it allows a website to engage a user with ease and simplicity. In fact, the demand for infographics has increased considerably over the years as it allows information to be presented in a format that appeals to the viewer. Once an infographic has been created with the user in mind, it can be shared on the business’ website, social media pages, email marketing and even on sites dedicated to the uploading and distribution of infographics in order to create high-quality backlinks.
Here at SEO Enterprise, we believe that high-quality SEO should be approached ethically from every angle. After all, an entire campaign can crumble as soon as the search engines catch wind of the approaches if the foundations are based upon black-hat methods. To find out more information about creating healthy and ethical backlinks in SEO, get in contact with a member of the SEO Enterprise team today!