Here at SEO Enterprise we recognise the important role that search engines play in an SEO campaign. After all, it is vital that Google trusts a website in order for it to be ranked highly in the search engine results pages (SERPs). Luckily, there are a few approaches that can be taken by experienced technicians in order to make a website appear more trustworthy and make a campaign more effective. Read on to find out more…
High Quality Content
In the world of SEO, ‘content is king’, and this means that it is important to ensure that your website is filled with an abundance of high quality, well written and completely original content. After all, this is what Google uses in order to assess how trustworthy a site is. If it is discovered that the content is duplicated, written to a poor standard or not even remotely related to the services that a website offers, then then it will be seen as an untrustworthy site and penalised in the rankings.
Those familiar with the industry will know that SEO is made up of black-hat techniques, which are unethical and give the technicians that use them an unfair advantage, and white hat techniques, which are ethical SEO approaches that ensure that the industry retains a fair playing field for all. Since Google has become very aware of the use of black-hat techniques and are penalising websites that implement them, it is vital that a campaign uses white-hat approaches not only for ethical reasons but to also to ensure that a website is seen as trustworthy by the search engines.
Making connections is incredibly important within SEO and this can be done through a white-hat approach known as ‘backlinks.’ In fact, the more high-quality backlinks that a website has, the more trustworthy it will appear to a search engine like Google. Most backlinks are created during a blog exchange and they are a brilliant way to ensure that a site’s trustworthy reputation is directly reflected in the SERPs.
As the most popular search engine on the planet, Google is incredibly difficult to dupe when it comes to SEO. After all, it introduces regular algorithm changes in order to target websites that may be using black-hat techniques like keyword stuffing or plagiarised content. In fact, this is why it is important to work with an experienced SEO technician as they will be able to get a website recognised as trustworthy without getting it penalised in the process. To find out more information, get in contact with a member of the SEO Enterprise team today!