How to Get SEO Ready for 2021
It’s been a whirlwind of a year that’s changed the way many of us approach life, and we’ve certainly learned to appreciate the little things a lot more. In fact, a lot of people would say that 2020 has been the slowest year that has simultaneously passed by with such speed that it is hard to believe that a brand-new year is just around the corner. Here at SEO Enterprise, we’re all about preparing for the future and, in this blog, we’ve decided to go over how we’ll be getting our campaigns ready for 2021…
Content is still ‘king’
There is no doubt in our minds that content will still be important in the new-year as it plays an essential and fundamental role in the ranking signals. As a result, it is important that high-quality, relevant and legible content continues to be uploaded as the new-year approaches so that the search engine has enough information to work with and index accordingly. Aside from Christmas campaigns, it is not uncommon for many marketers to fall off the radar in the run-up to the new-year and this can set a site back significantly in the SERPs.
User experience as a ranking factor
According to Google, there is set to be a Page Experience update that will roll out at some point during 2021 and make user experience an important ranking factor. This means that any website that does not factor the user and take them into consideration when it comes to content, navigation, call-to-action buttons and even advertisement pop-ups may suffer in the SERPs. In order to prevent this, it may be wise to consider making any necessary changes ahead of time in order to provide the user with the best browsing experience and simultaneously make the search engine happy.
Remember to factor in branding
Although creating a brand isn’t necessarily the focus of SEO, it doesn’t hurt to take it into consideration every now and then. After all, a website with a brand doesn’t even need marketing because it already has a reliable customer base – just look at the success of companies like Amazon! As we move into the new year, it is thought that Google will also want to measure the success of your brand and assess its expertise, authority and trustworthiness. To avoid falling foul to penalisations, there is no time like the present to start developing your brand and reputation.
There is nothing more damaging to the progression of a campaign than a lack of preparation. After all, the competition in the SERPs has never been stronger and businesses that have kept up their marketing throughout the pandemic have certainly got a head-start. To find out how you can prepare your website for 2021 and kick-start your very own SEO campaign, get in contact with a member of the SEO Enterprise team today!