How to budget your advertising campaign effectively during COVID-19 lockdown
We’ve been told time and time again how unprecedented these current times are and in terms of advertising, very few companies will have experienced anything like the current situation with the COVID-19 lockdown.
With thousands of people furloughed from their work and certain industries, especially the hospitality industry completely shut down, people’s buying habits have changed dramatically.
With these changes, industries are having to reinvent themselves quickly to ensure they don’t crumble under the pressure of the lockdown. We have already seen bars and restaurants transition into takeaway only services. We have also seen some success stories as certain companies have been booming during the lockdown. Home improvement companies and garden centres have seen considerable success, as many people stuck at home have turned to DIY.
If you feel that your own company may need to make some short-term changes during the lockdown, here is how digital marketing strategies have adapted that may be able to help you in the trying time.
Change the way you talk to your customers
Times like these are the perfect opportunity to show the human side of your business through interacting with your clients by reaching out and starting a dialogue. Customer motivation to buy may be at a low point, but this doesn’t mean they don’t want to see exciting and innovative new ideas to fill their time and make them hopeful for the future.
We have seen gyms host online PT sessions via social media due to the closure of UK gyms and training facilities. Creative brands have been hosting tutorials online for people to make their own items whilst boosting their creativity and getting them involved in a hands on way. And a lot of B2C companies are changing their email campaign to spread motivational and positive messages rather than their usual sales tactics.
For more information on how to adapt your advertising effectively during the lockdown, contact SEO Enterprise today.