How the Google SERPs Work
Here at SEO Enterprise, we try to avoid alienating our readers with our use of expert terminology and SEO related jargon. After all, it is unrealistic for marketers to assume that clients will understand the phrases that are used within a campaign. With this said, the SERPs are one of the most important features of the Google search engine and it is important that everybody has a basic grasp of how they work in order to analyse results effectively. Read on to find out more information…
What are the SERPs?
The Search Engine Results Pages, often shortened to the SERPs, are the list of websites that users are provided with after they make a search query using a particular keyword or phrase. Every single SERP that is provided by Google is unique to the user because the search engine takes a variety of different factors beyond the keywords, such as location, age and browsing history, into consideration in order to deliver the most high-quality and relevant results.
Organic Results vs Paid Results
Although every single SERP is unique, there are two different types of content that will be listed: organic results and paid results. After all, the former is obtained through the implementation of approaches like SEO in order to naturally obtain a favourable position, whereas the latter is bought from the search engine and is placed above organic listings for the duration of a campaign. With this said, paid results will have a yellow Ad banner next to them to help users tell the difference.
On-Page and Off-Page SEO
There are variety of different factors that contribute to the organic ranking of a website in the SERPs. With this said, on-page SEO and off-page SEO should always be taken into consideration. After all, the techniques that are used on a webpage that the search engine analyses in order to determine its ranking is known as on-page SEO and are the foundation of a high ranking in the SERPs, and strategies like content marketing, bookmarking and backlinks are off-page techniques that help tell the search engine whether a website is trustworthy.
SEO is an industry that must be open to change because the algorithms that determine the techniques that marketers can use often alter overnight. After all, the search engines are constantly fighting against black-hat websites in order to ensure that those with high-quality features are listed in the top spot in the SERPs where that they can be found by users. To find out more information about the ranking in SEO, get in contact with a member of the SEO Enterprise team today!