Ever since the creation of Facebook in 2004 and the development of Twitter in 2006, social media has taken the world by storm and has become the forefront of every industry. From politics to advertising campaigns; everything has moved online in order to increase the likeness of high-quality leads and conversions. Here at SEO Enterprise, we like to look at every area of our industry and in this article, we have decided to analyse how social media can impact search engine optimisation…
With social media, it is important to keep the platforms active by updating them regularly and consistently. As a result, potential customers who stumble upon your social media pages can find out more about your services before they choose to visit your website. In addition to this, social sites like Facebook allow you to funnel money into advertising campaigns where you can target your audience precisely, increasing the likeliness of a conversion.
Since the focus of SEO is to increase the amount of traffic that reaches a website, it is important to note that it is possible to optimise website content specifically for sharing on social media. After all, when things go viral, they can be seen by hundreds of thousands of people and this is a huge increase in traffic. In fact, that is why it is important to produce high-quality SEO content so that it is engaging and sharable with the potential to boost your online presence on social media.
Another great thing about social media is that it offers a direct way to your website for online users. After all, most social media pages allow you to add your website and this means that any users who may be browsing your social platforms can visit your website by the simple click of a button. This subsequently increases the amount of direct traffic that your site receives. In fact, having your social media platforms linked to your website can show the search engines that your services are the real deal and can impact how trustworthy and credible your website is, ultimately increasing your ranking position in the SERPs.
Although social media marketing is not a direct technique of the SEO industry, which focuses on things like high-quality content and inbound linking, it is important to remember that it is a vital industry in its own right. After all, the days of newspaper advertising are behind us and it is important to jump on board the social media bandwagon to avoid being left behind. To find out more information about how social media can impact SEO, get in contact with a member of the SEO Enterprise team today!