The SEO industry is constantly changing and adapting in the face of algorithm updates that continue to crack down on the use of black-hat methods. After all, the most effective campaign is an ethical and high-quality campaign. As the second decade of the 21st century draws to a close, the team here at SEO Enterprise have decided to go over three different ways that our industry has changed for the better over the past 10 years. Read on to find out more…
The quality of content became more important
For many years, technicians would rehash the same low-quality content by implementing new keywords that were vaguely relevant to the services a website were offering in order to obtain ranking increases. Luckily, new algorithms were introduced in 2011 in order to combat poor-quality content as the past decade has seen the creation of original, high-quality and well-written content increase in popularity within the SEO industry. In fact, over-optimised content can actually lead to ranking penalisations now!
More campaigns now implement social media
Although Facebook was introduced in 2004 and Twitter was created in 2006, both social media platforms didn’t have the power that they do now during their early years. After all, many businesses can now be found on social media which helps increase a company’s brand awareness and sharing links from a site on social media can even contribute to the traffic that the site obtains. As a result, the number of SEO campaigns implementing social marketing into their efforts has increased considerably over the past decade.
Algorithms started to focus on the user’s experience
The focus on high-quality content came hand in hand with changes to the search engine algorithms that placed a lot of emphasis on the experience that a user has when they visit a website. After all, over-optimising blogs and articles can make the text impossible to read fluently and too many pop-ups and advertisements can slow down a website; both of these impact the user’s experience which is why the algorithms now force SEO technicians to take the user into consideration when they implement their marketing methods.
When it comes to SEO, many technicians fail to remember the importance of the user which is why the past decade has seen many algorithm changes focus on the experience that the user has on a website. In fact, the team here at SEO Enterprise are excited to see what further changes will be made over the next 10 years! To find out more information about our SEO approaches, get in contact with a member of the SEO Enterprise team today!