How SEO Can Drive Conversions In 2018
Many business owners and marketers believe that SEO is all about keyword rankings and increasing web traffic. They’re wrong.
Of course, the basic function of SEO is to boost rankings for relevant keywords and therefore ensure the site is found by a greater number of internet users. However, this is all meaningless if the extra traffic isn’t resulting in more sales and better ROI, which is exactly why modern SEO should be all about boosting conversion rates.
So, you’re probably desperate for the answer to one very important question: how exactly can SEO help your conversion rates?
Getting Found by Potential Customers
The beauty of SEO doesn’t lie in the fact that your site will be found by more people, but because it will be found by the right people. The last thing you want is an influx of traffic where nobody is interested in what you have to offer, as this will simply increase your bounce rate and leave users feeling frustrated.
You want to advertise your website to the people that are looking for your products or service, and SEO is the most effective way of doing that. By targeting relevant keywords, you’ll show up on Google to people who have searched for exactly what it is you have to offer. For example, ‘SEO Manchester’ or ‘web design London’.
When you’re attracting customers who are already interested in what your business offers, it’s only natural that your conversion rates will see a significant improvement.
Direct Users to the Right Place
Okay, so your keyword strategy has made sure the right users are finding your site, but now you need to make sure you’re taking them to the right place. If a user is searching for SEO in Manchester, for example, the last thing they want is to click the link and find themselves on a page about social media, web design or something completely irrelevant.
You need to target certain keywords on the right landing pages, so that the link in the search engines takes users exactly where they’d like to go. Additionally, it’s important that the H1 tag and meta description match the user’s expectations, so that they feel assured that the link will take them to the right place.
When your search engine listing is accurate and enticing, you’re bound to attract those users with a genuine interest in your services. Of course, this will help to improve your conversion rates.
Make the Most of Your Content
By now, we’re all fully aware of the fact that content is king. Great content sits at the heart of your marketing campaign, social media pages and brings your website to life, but it also plays a major role in SEO.
Creating content allows you to target those relevant keywords we spoke about above, while it’s also your chance to communicate with the user and tell them all about your services. However, this isn’t simply a case of sandwiching in a load of keyword phrases, as you need to find the right balance between SEO results and effective UX.
Yes, your content needs to include certain phrases to help the SEO rankings, but the only way this will result in conversions is if it’s also exciting, fresh and appealing to your audience. SEO and web design are great ways to ensure people are interested in your site, but it’s your content that will ultimately persuade people to buy.
If you want to see an increase in your conversion rates (after all, who doesn’t?), then you’ll need to find the best SEO Manchester has to offer. Contact SEO Enterprise today to find out more about our fantastic services!