One of the most common questions that business owners have about SEO is the amount of money that it will cost them. After all, every business has a marketing budget and it is important that the tools that are implemented are as cost-effective as possible. Here at SEO Enterprise, we are able to formulate a campaign in order to meet the requirements of every client and in this blog, we have decided to go over a few reasons why SEO is economically beneficial…
How long does it take for SEO results to show?
As an important aspect of SEO, it is important to remember that the results are not something that can be grasped physically and it can even take months of hard work in order to generate results. After all, a search engine isn’t going to trust a website overnight, especially if it has a history of poor-quality content and a use of black-hat techniques, and the average campaign starts to provide long-lasting and reliable changes to the SERPs after around 3-6 months. This means that business owners must be able to recognise the hard work that goes on behind the scenes and trust that their marketing budget is being utilised effectively.
What is the difference between SEO and PCC?
Search Engine Optimisation (SEO) and Pay Per Click (PPC) are the two most popular marketing methods on the internet when it comes to increasing the amount of traffic that a website receives. With this said, they are also two very different ball games as SEO focuses on generating organic results whilst PPC tends to increase the direct traffic that a website receives. As a result, PPC marketing often yields faster results in comparison to SEO because direct traffic is much easier to obtain, especially when strategically placed ads at the top of the SERPs are being utilised.
Why is SEO a cost-effective marketing tool?
Although it is important that business owners recognise the amount of time it can take before an SEO campaign starts to provide the desired results, there are many different reasons why it is such a cost-effective marketing tool. After all, 3-6 months of continuously utilising high-quality techniques and building a relationship with the search engine means that a website’s ranking in the SERPs is deserved as the technicians have to earn that place. As a result, the traffic that a website receives is more likely to stick around because it is very difficult to undo such hard work overnight unless black-hat methods are suddenly utilised.
Here at SEO Enterprise, we want to ensure that our clients are able to get the best results from a campaign. After all, it can take months of hard work happening behind the scenes before any stable changes start to show in the SERPs. With this said, SEO focuses on organic traffic which means that these changes are more likely to stick around permanently. To find out more information, get in contact with a member of the SEO Enterprise team today!