How Can Local SEO Make a Difference? (Part 1)
Local SEO is fast becoming one of the essential components to every brand and business that wants lasting, long term success across a range of search engines. Given the rise of smartphone usage and stronger connectivity when out and about, local SEO has grown at a rapid rate over the last few years, which is why it is important to make sure that it is at the forefront of your plans for the future.
If you are looking for effective, innovative SEO services Manchester then local SEO has to be factored into the equation. It is focused on providing results which are relevant to a searcher based on their current location. Although it has a lot of similarities with organic SEO, local SEO is ultimately very different.
In 2011, it was discovered that over 40% of mobile queries have localised intent. Four out of five people use smartphones to look up local information, and two in three individuals take direct action as a result. One in three then made a purchase based on their findings. Google has also indicated that one in three mobile queries in the US is now ‘local’ and 87% of people use their phone when they are carrying out daily duties. They also revealed that 95% of mobile users look up local information when on their phones, and the primary functions are visiting or calling a business.
However, in order for Google and other search engines to serve users with the most relevant information using the vast amount of data they have collated, local based results will become more and more prevalent.
SEO Enterprise provides highly sought after SEO services Manchester which are tailored to suit all commercial requirements. We are more than aware that different businesses have different needs, which is why we offer a tailored, holistic service in order to guarantee 100% satisfaction every time.
And here is the SEO Enterprise guide to how to effectively use local SEO, so that it makes an instant impact every time:
- Google Places for Business: This is the very first thing you should do. Claim your very own Google Places for Business page and make sure your contact information, contact details, opening hours and address are complete. By having a complete profile, customers will be able to access all the information they need.
- Providing category information about your site gives Google a better understanding of your business: This automatically creates a signal that you are directly related to any localised searches about what your business does. It will be the easiest way for your company to show up in search and maps.
- Google+ Local: You will then need to link your Google Places page to a Google+ Local page. This particular page is more focused on social interaction. It can feature reviews, images and posts, and users will be able to access images, videos and customer feedback.
- Google Local results dominate so much that you have to scroll a long way down to find any others. If customers search directly through Maps, Local listings are even more dominant.