How Backlinks Work in SEO

In the world of SEO, there are a variety of different approaches that a technician can use in order to improve the ranking of a website in the SERPs. After all, the aim of this internet marketing method is to develop a relationship with the search engine and convince it a website is worthy of being ranked highly. With this said, it is important that technicians use these methods wisely after carrying out any necessary research as it is very easy to inadvertently use black-hat methods and these can considerably affect a campaign. Read on as the team here at SEO Enterprise go over the use of backlinks in SEO…

What are backlinks?

A search engine uses a variety of different components in order to determine the trustworthy qualities of a website. One of these methods is known as backlinks, the process of forming links between websites that share a similarity with the services that are on offer. In fact, there are two main types of backlinks known as inbound linking and outbound linking and both have the power to influence a campaign effectively when they are used properly.

What are the benefits of using backlinks?

As one of the oldest SEO techniques in the industry, there is no denying that backlinks can offer technicians and business owners a variety of exciting benefits. For instance, using backlinks shows the search engine that a website is determined to display high-quality information for users to access. In addition to this, it can also help a website improve its brand recognition and internet presence.         

Can backlinks negatively affect an SEO campaign?

Since high-quality backlinks are considered an integral part of Google’s algorithms, it is very important that they are used correctly. After all, a campaign can become negatively affected rather easily when backlinks are used unethically. For example, creating backlinks with low-quality or untrustworthy sites can have a negative impact because the search engine will analyse these links and determine that the website in question may offer users a similar level of quality, subsequently reducing its ranking in the SERP’s.

Here at SEO Enterprise, we believe that an ethical SEO campaign is the most effective way to obtain the results that a business owner desired. After all, black-hat methods are penalised heavily by the search engine algorithms, particularly Google Penguin and Panda, which means that a lot of hard work can be undone overnight if a technician is caught using them. To find out more information about using backlinks within an ethical SEO campaign, get in contact with a member of the SEO Enterprise team today!

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