How a Search Engine Ranks a Website

From Google to Bing, it is important that an SEO technician recognises the different ways that a search engine chooses to rank a website in the SERPs. After all, most people tend to get caught up in algorithms and meta tags and forget about the basic changes that can be implemented in order to provide the desired results. Here at SEO Enterprise, we like to look at our industry from every angle and ensure that we are providing our clients with the most effective campaign possible. Read on as we go over a few interesting things that a search engine uses to rank a website…

Why is high-quality content important?

When a website is crawled by a search engine, it analyses the content that is placed on there in every format from blogs to written articles looking for both relevance and quality. This means that it is essential to place a lot of emphasis on the content that is written and uploaded to a website as it is used to power the keywords and has the potential to make or break an entire campaign.

How natural are the backlinks on a website?

When done correctly, backlinks can help power a website and show the search engine that its services are relevant and trustworthy. With this said, search engines like Google often look for high-quality and natural backlinks from other high-quality websites which means that a technician should only create backlinks that are effective. Whilst this side of SEO is time consuming, it is one of the most effective ways to build up a mutual trust with a search engine.

Is the website optimised for mobile use?

In 2015, Google introduced an algorithm change that made mobile optimisation compulsory for all websites. After all, smartphones are incredibly popular and statistics suggest that almost 50% of search queries are carried out using one. As a result, an SEO technician should always ensure that a website is mobile friendly as the site is very unlikely to hit page one without meeting this specific algorithm requirement.

Although the algorithms that make up a search engine are important to consider, it is much easier to focus on create high-quality content that is both relevant and reliable for a user’s search query. After all, search engines like Google place a lot of emphasis on this feature when it comes to ranking a website in the SERPs. To find out more information about what it takes get your website on page one with an SEO campaign, get in contact with a member of the SEO Enterprise team today!

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