Google Chrome to Crack Down on Mixed Content

With so many different search engines, algorithm updates and SEO techniques to stay on top off , sometimes small changes can be brushed under the rug and forgotten about. After all, there has been very little talk about Google Chrome’s plan to block mixed content in December 2019, which could have ripple effects on a website and its internet marketing efforts. Read on as the team here at SEO Enterprise go over everything there is to know about this subtle change…

What is mixed content?

The term ‘mixed content’ is given to resources on a website that are both secure and non-secure. It often occurs when a secure webpage tries to load a website through HTTPS that contains images, CSS and scripts that are provided through an insecure HTTP protocol. When users try to visit a website that displays mixed content, it is not uncommon for them to receive a security warning that allows them to proceed and load the unsecure resources or leave and return to safety.

Is mixed content a security risk?

The presence of mixed content can be a security risk for visitors and users because the unsecure resources could be pulled from other webpages that have been tampered with. In fact, it is even possible that the images, videos and audio on a mixed content site could be modified in order to allow people to follow what the user is doing. Perhaps the most serious security risk that mixed content presents is during a purchase as HTTPs typically allows a browser to authenticate a site, however the secure and insecure pages can make this difficult to do.

Will the block on mixed content affect SEO?

Since mixed content affects the users experience and is considered a security risk, it is no surprise that Google Chrome plans to tackle it by introducing Chrome 79. This update will automatically upgrade any HTTP content as long as it exists in that protocol and will also block any websites by default that try to display mixed content. With this said, there will also be a toggle to allow users to unblock it if they prefer until 2020. This means that users will see automatic security warnings that will effectively reduce the traffic, sales and ad views that a website receives which is why those undergoing SEO should be free from mixed content to prevent ranking penalisations.

In the SEO industry, technicians should always dig deeper than the surface level of a proposed search engine change. After all, Google Chrome is one of the most popular web browsers in 2019 which means that a crackdown on mixed content is certainly something to pay attention to in SEO. Luckily, there are a variety of methods and tools that can be used to analyse a website for the presence of mixed content. To find out more information, get in contact with a member of the best SEO Company the UK has to offer.

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