When a website is found by users in the SERPs after searching a keyword, it is known as an organic result. In fact, organic traffic is most sought after and beneficial form of online traffic because it tells technicians that a website is being noticed by users thanks to its ranking. With this said, poor practices can affect the organic traffic that a website receives. Read on as we go over three of them…
A website could have the best content on the internet, but it is effectively non-existent if the pages are not indexed by the search engine. After all, indexing allows the pages to be found in the SERPs and gives search engines like Google a starting point in order to determine the trustworthiness of a website and its overall ranking. This means that a lack of indexing, or poor-quality indexing, can cause the organic traffic that a site receives to suffer considerably.
A search engine will implement several significant algorithm updates each year that technicians must pay attention to in order to ensure that the site they are campaign for is still implementing the most ethical methods. After all, organic traffic is obtained when a site is found naturally in the SERPs and a failure to amend a campaign following an algorithm update can affect its ranking and organic traffic as a result.
Updating a website is an ongoing aspect of SEO as the structure should be revamped and content should be removed from time to time in order to generate the best results. With this said, it causes the search engine to re-crawl and re-index the pages which will affect organic traffic quite drastically. Luckily, 301-redirects can preserve link equity in an effective way and should be used during site updates.
Here at SEO Enterprise, we leave no stone unturned during our campaigns in order to ensure that we are delivering high-quality, ethical results. With this said, there are several factors that can affect the amount of organic traffic that a website is obtaining incredibly subtly, and it is important that technicians understand why. To find our more information about the importance of organic traffic in SEO, get in contact with a member of the SEO Enterprise team today!