Here at SEO Enterprise, we believe in ethical and high-quality campaigns and that is why we strive for greatness. In fact, we work hard in order to ensure that our knowledge is up-to-date with the latest algorithm changes and hottest techniques on the market. One of the biggest features that has been getting a lot of attention across the web is ‘long-tail keywords’ and in this blog, we have decided to go over everything you need to know about them and their importance in SEO…
What are Long Tail Keywords?
In comparison to traditional keywords, a long-tail keyword is a more specific type of phrase and generally consists of more words, however this is not always the case. They are typically used in order to target a niche demographic because there are very few other technicians optimising in terms of SEO but a higher searcher intent and therefore a higher chance of a conversion.
Why are Long Tail Keywords Used in SEO?
When the SEO industry is looked at from a broader perspective, it is easy to see that most people tend to search the web using long tail keywords. After all, these specific search queries are just proof that users are searching for a certain piece of information or service and that they don’t want to cipher through pages and pages of irrelevant content before they find what they need. As a result, long-tail keywords can offer users an easily accessible source of information and can add more context to your content. After all, the Hummingbird update from Google in 2017 adjusted the searching algorithms in order to match phrases to more relevant content.
How are Long Tail Keywords Used?
As a general rule, a long-tail keyword is seen as a phrase that utilises two or more words in order to create a specific search query that users are more likely to search for. For example, a user is less likely to search for ‘shoes’ and more likely to search for ‘shoes for women’ or vice versa depending on the gender. In addition to this, long-tail keywords can also be used indirectly as subheadings by turning them into longer phrases or questions that the users are more likely to type into the search engine. Whilst this doesn’t tend to influence the rankings much, it can increase the organic traffic that a website receives.
With SEO in mind, it is important to remember that long-tail keywords play a big role in the content side of a campaign. After all, they are used in order to improve the amount of organic traffic a website receives which, in theory, should improve to return on investment (ROI) that a business builds-up. To find out more information about how to use long-tail keywords, get in contact with a member of the SEO Enterprise team today!