Here at SEO Enterprise, we have a wealth of knowledge when it comes to our industry. In fact, we believe that staying informed about the different techniques that are used is an important part of being able to deliver a high-quality campaign. After all, the way we approach things in 2019 has changed considerably, particularly when it comes to keywords. Read on to find out everything you need to know…
What are Keywords?
When it comes to SEO, keywords are particular words and phrases that are entered into the search bar in a search engine in order to generate results. In fact, they are also known as ‘search queries.’ When an SEO campaign is drawn up, a technician will carry out something known as ‘keyword research’ in order to find the most suitable and relevant keywords for a website.
Importance of Keywords
Although they sound relatively simple, keywords play a huge and important role in search engine optimisation. After all, they are the cornerstone of a campaign and are the connection between what users are searching for and the relevant information and services that a particular website can provide. Generally, keywords are used in order to drive organic traffic to a website through the SERPs and the ones that are targeted will determine a website’s ranking and the traffic that they receive. After all, keywords should be relevant yet specific.
Different Types of Keywords
When it comes to keywords, it is important to note that they can be broad, known as ‘head keywords’, or specific, known as ‘long-tail keywords’ and choosing which ones to target is an important part of the keyword researching process. After all, singular phrases like ‘clothes’ may result in a lot of results in the SERPs, however, it is notoriously difficult to compete with mainstream brands that will rank highly for these keywords with ease. On the other hand, long-tail keywords are more specific and often have very little competition which can make it easier to deliver relevant and high-quality content for the user.
There is no doubt that the SEO industry has taken the world by storm. In fact, the majority of businesses in 2019 have an ongoing internet marketing campaign in order to improve the ranking of their website in the SERPs. With this said, it is important that keywords are treated with respect. After all, black-hat techniques like keyword stuffing can result in serious ranking penalisation. To find out more information, get in contact with a member of the SEO Enterprise team today!