“Okay Google, show me how to optimise for voice search.”
The impact voice-activated technology has had on SEO is nothing short of staggering. The rising sales of the Google Home and Amazon Echo suggest a major shift in search trends, with experts suggesting that 50% of Google searches will be conducted by voice search by the year 2020. In fact, that figure is already at 25% today.
Of course, for businesses, the potential of voice search just can’t be ignored. With so many potential customers now using innovative voice assistants, this is a fantastic opportunity to appeal to a brand-new market.
Why Is Voice Search So Important?
I mean, the figures pretty much speak for themselves, don’t they?
The use of voice-activated devices is constantly on the rise, while the value of the industry itself looks set to sky-rocket over the next couple of years. According to eMarketer, over 35% of millennials use voice search at least once a month, with that figure set to rise as the technology becomes more sophisticated.
Techcrunch report that the Echo Dot has been the best-selling product on Amazon in 2018- no mean feat when you consider just how many other things they sell, while the Google Assistant is now available on over 400 million devices worldwide.
So yeah, voice search is starting to take off.
What Does This Mean For My Business?
When people make a voice query related to your industry, you want to make sure your business is provided as the answer. Simple.
With so many potential customers now using voice technology, this opens you up to a whole new audience and allows you to get ahead of the competition. If you’ve established a strong voice presence, then it’s fair to say you’ve laid the foundations for a successful future.
Creating Voice-Optimised Content
Content has always been king, and things are certainly no different with voice search. In fact, we’d argue that content has now got an even bigger role to play in SEO.
Traditional SEO techniques allow you to target your main head keywords, and this is undoubtedly what your SEO strategy will be built around. However, the creation of content is the only method of targeting long-tail keywords.
Of course, due to the conversational style of voice search, long-tail keywords look like they’re going to have a growing impact on SEO campaigns. This means you need to investigate what kind of questions your customers are asking, then create great content to answer them- but this is certainly nothing new.
The difference with voice-optimised content is the fact you need to mirror the user’s tone of voice. Your content needs to match the words spoken by the customer; while you also need to avoid things like tables, graphs and clickable links, since these are unreadable to voice assistants.
Adapting Your SEO Strategy
You need to figure out what sorts of questions your customers are asking about your brand or industry, then make sure your website is ready to provide the answers. Although the notion is a simple one, in practise this can be incredibly difficult to pull off- since different speech patterns and the use of more conversational language makes voice search incredibly hard to predict.
However, the major voice ranking factors aren’t too dissimilar to those of regular SEO, with things like site speed, security and authority having a major impact. Obviously, there’s a lot more to it than that, which is why you need to find the best SEO Manchester has to offer!