Does a Blog Influence Organic Traffic?
A successful SEO campaign should implement a high-quality and regularly updated blog in order to provide clients with the results that they expect. After all, many business owners who choose to invest in internet marketing tend to have a blog built into their site after SEO technicians have been consulted. In fact, research suggests that over 50% of websites do not have an active blog that is filled with high-quality, SEO driven content which can lead to a lack of organic traffic. Read on to find out more information…
In order to understand how a blog can influence organic traffic in SEO, it is important that clients understand the importance of implementing a blog in the first place. After all, they aren’t usually read by users which means that copywriters craft high-quality content that may seem pointless when the bigger picture isn’t taken into consideration. In actual fact, each article in a blog adds a page to a website that a search engine can crawl in order to determine its quality, relevance and legibility. In turn, this will help a website build a relationship with the search engine and improve its ranking.
There are many different factors involved in the ranking of a website in the SERPs and content is one of the most prominent. After all, a relationship with search engines like Google is incredibly important in SEO because they often rank websites favourably in the SERPs when they are certain that users will be receiving a high-quality and trustworthy service. This can influence organic traffic because websites that rank on the first few pages are more likely to be clicked on by a user during an organic search.
Furthermore, a blog can also be utilised in a variety of different ways in order to update readers about product information and sales. With this said, SEO optimised content can take a blog to a whole new level by ensuring that the written information is relevant to the services on offer by a website and easy to read by the user. After all, search engine algorithms place a lot of focus on user friendliness which means that optimised content written with the user in mind is more likely to be found organically in the SERPs
Here at SEO Enterprise, we believe that a promising SEO campaign should implement content in the form of a blog in order to build a relationship with the search engine. After all, the more high-quality pages that a website has, the more likely the search engine is going to rank it in a favourable position in the SERPs and this will lead to more organic traffic. To find out more information about the role of a blog and how it can influence organic traffic in SEO, get in contact with a member of the SEO Enterprise team today!