There is no doubt that the Google search engine is the most popular option when it comes to browsing the web. In fact, the majority of internet marketers will also optimise for Google because its algorithms are well-known and familiar. With this said, Google has implemented a lot of changes over the years and organic rankings now have to compete with AdWords and snippets. Read on as the team here at SEO Enterprise go over everything there is to know about Google advertisements and whether or not they can affect SEO results…
What are Google Ads?
Also known as Google AdWords, the advertisements that are found at the top of a Search Engine Results Page (SERPs) are a form of PPC (Pay Per Click) marketing that is implemented by the Google search engine. Marketers and advertisers will bid on a particular keyword and the one with the deepest pockets will have their site situated at the top spot; they are charged a fee every time a user clicks on this advertisement which will remain there as long as they continue to fund it.
Are Google Ads reliable?
In comparison to SEO marketing methods, PPC approaches like Google Ads promise fast results. After all, an advertisement is placed at the top of the SERPs as soon as the marketer wins the bid for a keyword. With this said, Google Ads work on a Cost Per Click (CPC) basis and this takes places whether or not a user makes a purchase. In addition to this, the advertisement will disappear once a PPC campaign ends and technicians can even be out bidden for a keyword which means that their budget must rise with the market, making PPC tools like AdWords unreliable in the face of competitors.
Are Google Ads ‘stealing’ organic traffic?
It is safe to say that Google Ads left a bad taste in the mouth of many SEO technicians when they were introduced in 2000. With this said, modern practices in 2020 have caused industry experts to question the role of AdWords in internet marketing and whether they may be ‘stealing’ organic referrals from websites that have earned their high ranking in the SERPs. Whilst 49% of users are said to click on Google Ads, a cost is still applied even though the majority do not make a purchase. As a result, SEO rankings still have a fair opportunity to obtain organic traffic when these users return to the SERPs.
Since Google advertisements are a paid listing, there is a lot of debate within the internet marketing industry about the effect that they may have on organic SEO listings. After all, users are more likely to click on a site that is found at the top of the SERPs and this may include Google ads. With this said, statistics suggest that the majority of people tend to skip paid listings. To find out more information about Google advertisements and SEO, get in contact with a member of the SEO Enterprise team today!