When assembling the building blocks of an SEO campaign, it is important that a technician carries out effective keyword research in order to ensure that they target the most promising phrases. After all, a national campaign can be incredibly competitive. Here at SEO Enterprise, we train our technicians in order to ensure that they make suitable choices regarding the keywords that are targeted. Read on as we go over some of the common mistakes that are made during keyword research…
Why are voice-controlled search queries important?
Since the introduction of virtual voice assistants like Siri and Alexa, more and more users have started to browse the web using spoken language. Also known as long-tail keywords, these search queries are often colloquial, conversational and very different from traditional queries; this means that technicians should always account for the different ways that users are browsing the web by implementing long-tail phrases, such as questions, into their SEO optimisation efforts.
Should content be optimised for the search engine or the user?
In the world of SEO, content is known as ‘king’ which means that it has a lot of power within a campaign. The biggest mistake that any technician can make is optimising their written content in order to appeal to the search engine algorithms whilst forgetting about the importance of the user’s experience. After all, the algorithms themselves want written information to be relevant, original and comprehensible for the user as over-optimisation can lead to very poor-quality content.
Why is it important to pay attention to competitors?
When it comes to search engine optimisation, it is vital that technicians are aware that they are in direct competition with other websites. After all, there may be dozens of different websites optimising a site for a specific keyword and it is the one that manages to impress the search engine the most that will eventually take the top spot. As a result, watching one’s competitors can ensure that a campaign is as effective as possible.
The keywords that are targeted during an SEO campaign are incredibly important because they are the phrases that users will search for in order to find a website. As a result, they must be chosen wisely. Here at SEO Enterprise, we conduct extensive keyword research in order to ensure that our SEO efforts provide our clients with reliable and sustainable results. To find out more information, get in contact with a member of the team today!