Choosing an SEO-Friendly Domain Name
There are a variety of principles within SEO that many marketers tend to overlook which can affect the results that your website obtains in the SERPs. After all, search engines like Google tend to inspect the pages attached to a site very meticulously in order to ensure that only the best of the best is able to rank at the top spot. Read on as we explain why it is important to choose an SEO-friendly domain name…
Why is a domain name important in SEO?
Any business owner will be able to explain just how important a domain name is to the success of a website. This is because it can be difficult to find potential customers with a poor one, particularly if the domain doesn’t have much relevance to your business or the services that you provide. After all, users tend to recognise brands above everything else, which is why Amazon and Apple are such a big success and no longer rely on internet marketing to rank in the SERPs.
Branding vs Keywords
Interestingly, there are two different ways that website owners can go about choosing an SEO-friendly domain name. For instance, branding domains are those that are based on your brand and tend to include the name of the business itself in order to allow users to find your site with ease. This works well if the brand name is already well-established, such as through social media, and if it’s unique so that it isn’t overshadowed by the competition. The more that users recognise a particular brand, the more credibility that they will provide and the more trustworthy Google will find a website.
On the other hand, there is also the option to choose keyword-specific domains in order to target certain products and services. This is a much rarer approach because it can often be viewed as spam by the search engine if it is done incorrectly. With this said, keyword domains can work well for certain professions, such as photography, construction or landscaping, because placing the industry itself into the domain as a keyword can improve SEO ranking factors ever so slightly.
Here at SEO Enterprise, we know how important it is to ensure that a website is optimised for the user as much as it is optimised for the search engine. After all, the algorithms now place a lot of emphasis on user experience. A domain name allows users to recognise your brand and business which means that it should be chosen wisely. For more information about SEO-friendly domains, get in contact with a member of the SEO Enterprise team today!