Although the SEO Industry is still in its prime, there have been many changes implemented throughout its 30-year existence that have forced technicians to alter the way they approach the marketing technique altogether. After all, it is now common knowledge that black-hat methods are considered unsuitable and unethical. Read on as we go through three common ones and why they should be avoided...
There is no doubt that the world of SEO is extensive and that is why we like to provide our clients with the basics in order to ensure that they understand the general purpose of a campaign. With this said, it is not uncommon for business owners to want to know the ins and outs of SEO and everything it entails. One minor yet important feature is the Meta tag, and in this blog, we’ve decided to go over everything you...
Whether we want to accept it or not, the world has become very reliant on mobile and handheld technology. In fact, 95% of people in a 2018 survey said that they owned a smartphone and this increase in use means that the way we approach search engine optimisation must adapt in accordance. After all, more searches than ever are being carried out from smartphones and a website that is not equipped for such a platform can be negatively impacted in the SERPs....
The SEO industry has been around since the mid 90s and the way that technicians approach a campaign has changed considerably throughout the last quarter of a century. After all, search engines like Google have introduced important algorithm changes in order to ensure that the playing field is fair for all and there are new developments in technology impacting the way SEO is approached from the offset. Unfortunately, there are still many misconceptions that can turn people away from the service. Read...
When it comes to internet marketing, it is important to do your research in order to find out which avenue is most suitable for your requirements. After all, the industry is incredibly diverse and even combines social media within traditional SEO. As the two top competitions, we’ve decided to go over a few of the differences between SEO and PPC. Read on to find out more information… SEO Formally known as Search Engine Optimisation, SEO is an internet marketing tool that uses high-quality content and...
Here at SEO Enterprise, we know how daunting the industry can be for a beginner. After all, there is an enormous amount of information to learn and the way we approach these facts continues to change with each year that passes. In order to ensure that our readers understand what should and shouldn’t be done when it comes to internet marketing, we’ve decided to go over five things that people tend to get wrong… Content Doesn’t Matter The importance of content has increased steadily over...
Here at SEO Enterprise, we have a wealth of knowledge when it comes to our industry. In fact, we believe that staying informed about the different techniques that are used is an important part of being able to deliver a high-quality campaign. After all, the way we approach things in 2019 has changed considerably, particularly when it comes to keywords. Read on to find out everything you need to know… What are Keywords? When it comes to SEO, keywords are particular words and phrases that...
Here at SEO Enterprise, we make it a priority to ensure that we stay up to date with the important changes that take place within our industry. After all, Google doesn’t tend to give much of an advanced warning when it comes to algorithm changes. Read on as we go through three important things that we think could change SEO in 2019… Voice Assistants Following the development of Siri and Alexa, voice assistants have become integral in the way we use technology. After all,...
When it comes to SEO, it is important to work with an experienced technician. After all, the industry has developed considerably since its introduction in the 90’s and the focus has shifted to the content that is uploaded onto a website. In fact, ‘content is king’ in the world of search engine optimisation. Read on as the team here at SEO Enterprise go over three of the basic components that should be taken into consideration when it comes to crafting content for...
Here at SEO Enterprise we recognise the important role that search engines play in an SEO campaign. After all, it is vital that Google trusts a website in order for it to be ranked highly in the search engine results pages (SERPs). Luckily, there are a few approaches that can be taken by experienced technicians in order to make a website appear more trustworthy and make a campaign more effective. Read on to find out more...