Internet marketing is an industry that is constantly subject to change and this means that the techniques that are used by technicians can change with each algorithm update that the search engine implements. With this said, there comes a point when basic strategies can grow too mundane for a campaign and SEO experts should be aware of advanced techniques that can be used ethically in order to boost the results that a website obtains. Read on...
Ever since the implementation of a mobile-friendly algorithm in 2015, the internet marketing industry has been forced to make appropriate changes to the way that campaigns are ran in order to avoid penalisations from the search engine. After all, statistics suggest that just over 50% of users browse the web using a smartphone device which means that it is vital that a website is compatible with mobile platforms. Read on as we go over three characteristics...
There is a lot of competition to outrun in the world of internet marketing in order to obtain a spot on the distinguished first page in the Search Engine Results Pages (SERPs). After all, there could be dozens upon dozens of different websites all gunning to rank for the same keyword at any given moment. Luckily, there are a variety of reasons why the first page of a search engine is desired by many marketers and,...
Here at SEO Enterprise, all of our campaigns are crafted with value for money in mind in order to ensure that we can provide our clients with a service that will deliver results without breaking the bank. With this said, there are a lot of misconceptions about the cost of SEO and how these funds are used in order to provide a service that is difficult to grasp. After all, business owners do not receive a...
As an industry that has been around since the 1990’s, SEO has been forced to adapt in accordance with strict algorithm updates, the introduction of smartphone browsing and even expand into search engines other than Google. With this said, there are still a lot of people who do not understand what it is. In layman’s terms, Search Engine Optimisation is a marketing technique that utilises ethical methods in order to increase the ranking and awareness of...
Here at SEO Enterprise, our copywriting team works hard in order to provide our clients with fresh and unique content on a regular basis and this is often uploaded in the form of blogs and articles. In fact, we would argue that having a clear and consistent blog is one of the most fundamental components of any successful SEO campaign. Read on as we approach the topic of blogs and give three concise reads why every...
A website can be analysed in a variety of different ways in order to ensure that the most effective marketing campaign is applied and although organic referrals are the ultimate aim of any proposal, the bounce-rate of a website should never be ignored. In layman’s terms, this is the percentage at which visitors will leave a site after having interacted with just one page. Read on as we go over three methods that can help reduce...
Website owners put a lot of effort into attracting visitors and getting people through the door is the first obstacle for all businesses, even if that door is a digital one. With so much time, energy, creativity and money going into attracting visitors, many overlook what it takes to get those visitors to stay on your site. ‘Bounce Rate’ is an important term for website owners, it can make your stomach sink or your heart flutter depending...
For small businesses in the UK local SEO is an essential and powerful tool. If you fail to optimise your site properly for local searches you can end up missing out on 80% of your potential customers, all of which are searching for what you provide. Here we share some of the top tips you should know if you want to properly optimise your website for local searches: Boost your internal link structure We see a lot of people...
We’ve been told time and time again how unprecedented these current times are and in terms of advertising, very few companies will have experienced anything like the current situation with the COVID-19 lockdown. With thousands of people furloughed from their work and certain industries, especially the hospitality industry completely shut down, people’s buying habits have changed dramatically. With these changes, industries are having to reinvent themselves quickly to ensure they don’t crumble under the pressure of the lockdown....