Content can be added to a website in the form of blogs and articles in order to increase the number of pages that the search engine can crawl. With this said, it is important that technicians understand the importance of relevance and quality which is why many pieces of content are often removed and improved throughout an SEO campaign. Read on as the team here at SEO Enterprise go over everything there is to know about the lifespan of content… Why is...
With technology and the internet overtaking traditional marketing methods, it is important that aspiring digital marketers are able to provide ethical and high-quality results. After all, search engine optimisation, e-mail marketing and PPC (Pay Per Click) are artforms in their own right and must be carried out properly in order to obtain the most effective results. Read on as we go over three essential skills that every digital marketer should possess...
As the most popular search engine on the web, it is safe to say that Google has managed to set the bar pretty high when it comes to ethical online marketing. After all, SEO technicians and PPC advertisers alike must jump through several hoops in order to obtain the results expected by clients during a campaign. Here at SEO Enterprise, we’ve decided to side-line Penguin and Panda in order to go over some of the lesser known Google algorithms that are at...
As the foundation of a great SEO campaign, it is important that a copywriter and technician work together in order to provide clients with the best results possible. After all, there is nothing more counter-productive than poor-quality content that is littered with mistakes. Here at SEO Enterprise, we have decided to go over three common mistakes that copywriters tend to make and why they should be avoided at all costs. Read on to find out more… Lack of Internal Linking Although it can be...
When a website is found by users in the SERPs after searching a keyword, it is known as an organic result. In fact, organic traffic is most sought after and beneficial form of online traffic because it tells technicians that a website is being noticed by users thanks to its ranking. With this said, poor practices can affect the organic traffic that a website receives. Read on as we go over three of them… Indexing A website could have the best content on the...
As the most popular search engine on the internet, it is safe to say that Google has a lot of power over SEO technicians. After all, a high-quality, ethical campaign that is optimised for Google must be crafted with its algorithms in mind in order to develop a relationship of trust and prevent nasty penalisations from affecting a website’s ranking position in the SERPs. Read on as we go over everything there is to know about Mobilegeddon...
The Google search engine may like to spring algorithm updates on SEO technicians; however, the implementation of keywords is a factor that is never going to change significantly. After all, a keyword is required in order to rank a website for a phrase in the SERPs which is why high-quality and ethical approaches should always be employed. Read on as the team here at SEO Enterprise go over everything there is to know about keyword research and why it is so important...
As a sub-category of the internet marketing industry, a high-quality content marketing campaign is important for any business owner that wants to get their website noticed by the search engine. After all, content is ‘king’ in SEO which is why a technician must always remember to power their methods with relevant, high-quality and consistent blogs, page content and articles. Read on as we go over three benefits of investing in a content marketing campaign...
In order to understand SEO, it is important that technicians are able to understand how a search engine works. After all, there are hundreds of different processes that take place behind the scenes in order for Google to determine the ranking of a website in the SERPs. Here at SEO Enterprise, we want our readers to grasp the industry entirely which is why we’ve decided to go over the indexing process that the Google search engine carries out every time a new...
As a technical industry that is constantly changing, it is safe to say that there are dozens upon dozens of different terms used by SEO technicians on a daily basis that could alienate a client. After all, many people have never heard of an algorithm until they consult with an online marketing company who wants to talk about them in length. Luckily, the team here at SEO Enterprise put our clients first at every opportunity and, in this blog, we’ve decided to...