There are certain phrases used by marketing experts in order to assess how successfully a campaign is going. After all, industry jargon allows us to dive deep into the SEO world and make even the smallest of changes. The conversion rate is the number of times users who visit your website organically complete a goal. This could be making a purchase, signing up to the company newsletter, or filling out a contact form. Read on as...
Although search engine optimisation is technically an approach of its own within the internet marketing industry, there are also smaller categories within the technique itself. After all, SEO can be implemented in a variety of different ways. Here at SEO Enterprise, we craft our campaigns in order to ensure that they complement the client and their business aims accordingly. Read on as we go over three different types of SEO...
In layman’s terms, authority in SEO is a measure of how much a website, its social media, and its blog affects the overall visibility of the site in the SERPs. It is incredibly important in any ethical campaign because the aim of search engine optimisation is to increase authority through the creation of high-quality content. With this said, there are two different types that must be taken into consideration: domain authority and page authority. Read on...
The majority of SEO companies have spouted the phrase ‘content is king’ more times than they can count - ourselves included! After all, content really does have a lot of value in a campaign and has the power to completely make or break the organic results that a website obtains. Here at SEO Enterprise, we pride ourselves on our ethical approach to SEO which is why we try to avoid poor-quality practices like thin content. Read...
One of the biggest internet marketing competitors SEO must face is PPC marketing, which stands for Pay Per Click. These campaigns use a model that involves listing an advertisement at the top of the SERPs for certain keywords and paying a set fee every time a user clicks on it to visit the site. Unfortunately, it isn’t as effective as many industry experts make it out to be. Read on as we go over some of...
When it comes to optimising for a search engine, the majority of business owners want to focus on Google. After all, it is the most popular and well-known search engine which continues to beat its competitors by a landslide each year. Here at SEO Enterprise, our campaigns can be easily adapted to the needs of our clients accordingly. Read on as we go over three reasons why Google is better than Bing...
On the surface, SEO appears to be a relatively simple marketing approach and this often leads to the misunderstanding that it can be carried out successfully by beginners with very little experience. After all, there is a lot of work that goes on behind the scenes in order to provide long-lasting results, and many technicians must be able to have a basic understanding of how HTML is used. Read on as we go over everything there...
The creation of content in SEO is a never-ending necessity, however many technicians are surprised to discover that content also needs to be maintained too. After all, the search engine may change its algorithms or the information may become outdated and this can have a negative effect on the ranking of a website in the SERPs. With this said, cleaning up content should be carried out extremely carefully as every single page on a website is...
As one of the most adaptable industries around, SEO has changed considerably over the years but still manages to retain its reputation as the best internet marketing approach on the market. With this said, the COVID-19 pandemic has caused a recession the UK which may put the future of such practices at risk. After all, most businesses tend to cut their marketing budget when the going gets tough. Read on as we explain how SEO will...
Here at SEO Enterprise, our campaigns are crafted using a variety of high-quality marketing approaches as we believe that this versatility allows us to obtain the very best results in the SERPs and provide our clients with impeccable value for money. In fact, we apply this to every aspect of our campaigns, including the way that we select and implement our keywords. Read on as we assess the importance of long-tail keywords in SEO and how...