As the most popular search engine on the internet, it is safe to say that Google has a lot of power when it comes to the way that websites are ranked in the SERPs. After all, a website can be penalised due to the implementation of poor-quality features like hidden text and the use of black-hat techniques like link-building. Read on as the team here at SEO Enterprise go over three things that the Google search engine hates to find on a...
Although it is important that SEO technicians take search engine algorithms into consideration when optimising for a campaign, it is also vital that the user isn’t forgotten about. After all, the algorithms themselves stipulate that the user must play a critical role in the way that marketing methods are implemented, particularly when it comes to content. Read on as the team here at SEO Enterprise go over three features that make a website trustworthy to users...
As the focus of SEO continues to change with each major algorithm update, it is important that technicians understand how a website is ranked in the SERPs. After all, the search engine carries out an in-depth analysis on a site, its content and the internet marketing methods that have been implemented in order to determine how trustworthy it is. Read on as the team here at SEO Enterprise explain why user-friendly SEO is so important… It is safe to say that SEO is...
As one of the most adaptable internet marketing industries, search engine optimisation as we know it today is completely unrecognisable in comparison to its 1990’s counterpart. After all, the methods that are utilised have changed drastically over the years and it is now more competitive than ever to rank at the top spot in the SERPs. With this said, there are a select number of SEO techniques that have managed to withstand the test of time. Read on to find out more...
A successful SEO campaign should implement a high-quality and regularly updated blog in order to provide clients with the results that they expect. After all, many business owners who choose to invest in internet marketing tend to have a blog built into their site after SEO technicians have been consulted. In fact, research suggests that over 50% of websites do not have an active blog that is filled with high-quality, SEO driven content which can lead to a lack of organic traffic....
Content can be added to a website in the form of blogs and articles in order to increase the number of pages that the search engine can crawl. With this said, it is important that technicians understand the importance of relevance and quality which is why many pieces of content are often removed and improved throughout an SEO campaign. Read on as the team here at SEO Enterprise go over everything there is to know about the lifespan of content… Why is...
With technology and the internet overtaking traditional marketing methods, it is important that aspiring digital marketers are able to provide ethical and high-quality results. After all, search engine optimisation, e-mail marketing and PPC (Pay Per Click) are artforms in their own right and must be carried out properly in order to obtain the most effective results. Read on as we go over three essential skills that every digital marketer should possess...
As the most popular search engine on the web, it is safe to say that Google has managed to set the bar pretty high when it comes to ethical online marketing. After all, SEO technicians and PPC advertisers alike must jump through several hoops in order to obtain the results expected by clients during a campaign. Here at SEO Enterprise, we’ve decided to side-line Penguin and Panda in order to go over some of the lesser known Google algorithms that are at...
As the foundation of a great SEO campaign, it is important that a copywriter and technician work together in order to provide clients with the best results possible. After all, there is nothing more counter-productive than poor-quality content that is littered with mistakes. Here at SEO Enterprise, we have decided to go over three common mistakes that copywriters tend to make and why they should be avoided at all costs. Read on to find out more… Lack of Internal Linking Although it can be...
When a website is found by users in the SERPs after searching a keyword, it is known as an organic result. In fact, organic traffic is most sought after and beneficial form of online traffic because it tells technicians that a website is being noticed by users thanks to its ranking. With this said, poor practices can affect the organic traffic that a website receives. Read on as we go over three of them… Indexing A website could have the best content on the...