What is GDPR?
The world of modern marketing revolves around the personal data of customers. The websites we visit, calls we make, places we visit and even the photos we take all leave a digital footprint. These digital footprints are collated and measured by marketers in order for them to modify their campaigns accordingly. Personal data, it seems, is now the most valuable resource. This information helps influence the way companies interact with their customers, and positively influences the customer experience. With...