We hear you - It can be frustrating to see black-hat SEO technicians rise the ranks as you try time and time again to best them in the SERPs without resorting to unethical methods. Despite this, these marketers only emphasize the reasons why you should keep your campaigns on the straight and narrow whilst forcing us to question: why is unethical SEO so prevalent in 2021? Read on as we explain everything… The Google search engine has...
Misconceptions About Search Engine Algorithms We’ve all heard of Panda and Penguin, two of Google’s biggest and most influential search engine algorithms that have managed to change the way that the SEO industry operates completely ever since they were introduced at the start of the 2010’s. Over the years, we’ve seen new algorithms like Fred, Hummingbird and Mobilegeddon introduced too. A lot of marketers fail to recognise the important role that they all play which is why...
Launched all the way back in 2006, Google Trends is a free website from Google that allows you to analyse the popularity of particular search queries across the Google search engine depending on location and demographic. Here at SEO Enterprise, we believe that it could be considered a valuable tool to use alongside your marketing efforts. Read on as we go over a handful of different ways that Google Trends can be used in SEO...
There is a lot of specialist terminology used within the marketing world that can often alienate clients and unintentionally cast them out of their own campaign progress. Here at SEO Enterprise, we strive for transparency at all times and believe that there are certain keywords that every client should know in order to fully grasp the work that we are doing. The word ‘organic’ is used in search engine optimisation to refer to natural search results...
The amount of privacy that users have when browsing with Google has been called into question more times than we can remember as the search engine giant continues to obtain more shares each and every year. In fact, its competitors - such as DuckDuckGo - actually pride themselves on their lack of tracking and privacy guarantee as a result. Read on as we go over 3 things that Google won’t tell you about the way they...
Why is Page One in the SERPs So Difficult to Obtain? The competition is fierce in marketing, particularly when it comes to search engine optimisation, because every other website is also vying for the top spot in the SERPs. After all, position one on page one is considered the be-all and end-all of an entire campaign for many technicians. Here at SEO Enterprise, we’ve decided to explain why it is sought-after with such aspiration so you can...
As the most popular search engine on the web, Google is quite generous to marketers because it has provided a wide range of often free, but sometimes paid for, tools that can be utilised as part of any existing or brand-new campaign. From Google Analytics to Google AdWords, the possibilities for SEO and PPC alike are endless. Read on as we go over some of the benefits of Google Trends, a website that analyses how popular...
It is not uncommon for website owners to confuse analytics with an audit as both assess different features of a site in order to determine the direction of a new or existing SEO campaign. With this said, Google analytics is often utilised alongside marketing efforts on a routine basis where a site analysis is carried out at the very start in order to evaluate how search engine friendly your website is. Read on as we go...
Initially released in February 2011, it is safe to say that the ‘quality’ algorithm - dubbed Google Panda - has left a lasting mark on the way that marketers approach and craft their campaigns. After all, the algorithm targeted websites that made use of black-hat methods like content farms and were generally considered low in quality. Nowadays, the majority of SEO technicians understand how to ethically raise the ranking of a website in the SERPs, but...
There are phrases and specialist terms utilised within internet marketing that help SEO technicians pinpoint certain aspects of a campaign so that they can be discussed at length. Although it is not necessary for our clients to understand this jargon themselves, the team here at SEO Enterprise believe that it is important to define a few from time to time in order to bridge the gap and ensure that both parties are on the same page....