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As an industry that has been around since the 1990’s, SEO has been forced to adapt in accordance with strict algorithm updates, the introduction of smartphone browsing and even expand into search engines other than Google. With this said, there are still a lot of people who do not understand what it is. In layman’s terms, Search Engine Optimisation is a marketing technique that utilises ethical methods in order to increase the ranking and awareness of...

Here at SEO Enterprise, our copywriting team works hard in order to provide our clients with fresh and unique content on a regular basis and this is often uploaded in the form of blogs and articles. In fact, we would argue that having a clear and consistent blog is one of the most fundamental components of any successful SEO campaign. Read on as we approach the topic of blogs and give three concise reads why every...

A website can be analysed in a variety of different ways in order to ensure that the most effective marketing campaign is applied and although organic referrals are the ultimate aim of any proposal, the bounce-rate of a website should never be ignored. In layman’s terms, this is the percentage at which visitors will leave a site after having interacted with just one page. Read on as we go over three methods that can help reduce...

Website owners put a lot of effort into attracting visitors and getting people through the door is the first obstacle for all businesses, even if that door is a digital one. With so much time, energy, creativity and money going into attracting visitors, many overlook what it takes to get those visitors to stay on your site. ‘Bounce Rate’ is an important term for website owners, it can make your stomach sink or your heart flutter depending...

For small businesses in the UK local SEO is an essential and powerful tool. If you fail to optimise your site properly for local searches you can end up missing out on 80% of your potential customers, all of which are searching for what you provide. Here we share some of the top tips you should know if you want to properly optimise your website for local searches: Boost your internal link structure We see a lot of people...

We’ve been told time and time again how unprecedented these current times are and in terms of advertising, very few companies will have experienced anything like the current situation with the COVID-19 lockdown. With thousands of people furloughed from their work and certain industries, especially the hospitality industry completely shut down, people’s buying habits have changed dramatically. With these changes, industries are having to reinvent themselves quickly to ensure they don’t crumble under the pressure of the lockdown....

Mobile devices managed to overtake the number of people on the planet back in 2014, since then websites have had to adapt to searches that take place on these mobile devices more than any other. Laptops and home computers still abound, but the majority of internet searches are done via people’s mobile devices. These compact devices that sit in our pockets and rarely leave our side have made us able to search whenever and wherever we are....

The current situation caused by Coronavirus has lead to unprecedented changes to every UK business. Even those deemed eligible to remain open during the pandemic, including supermarkets and healthcare specialists, have had to drastically alter the way they operate. The world of digital marketing has also had to adapt quickly to the rapidly changing situation. With many small and medium sized enterprises having to close down completely for the foreseeable future, many have had to prioritise their cash flow and look at pausing...

The aim of any ethical SEO campaign is to increase the amount of organic traffic that a website obtains by encouraging the search engine to increase its ranking in the SERPs. After all, this is more likely to create what is known as a conversion and provides business owners with a favourable ROI (Return on Investment) that will allow them to see the potential benefits of online marketing. Read on as we go over everything there is to know about conversions in...

Here at SEO Enterprise, we understand the importance of an online presence and that the way a website is perceived in the SERPs can have a major influence on a marketing campaign. After all, there is nothing more damaging than a total lack of branding in business. Read on as the team here at SEO Enterprise go over everything there is to know about brand-awareness and how it can benefit an SEO campaign considerably...