It’s been an absolutely fantastic start to 2018 here at SEO Enterprise. Following the chaos of Christmas and the frenzy of New Year’s Eve, it’s fair to say we’ve really hit the ground running now that 2018 is well and truly underway. With a host of brand new clients, successful campaign results and becoming much more involved with social media, January 2018 has been a month to remember. So, we’re all very excited to introduce you to one...
Search Engine optimisation is the handy tool that improves your websites visibility online. SEO ensures that the Googlebot trawling the web finds your website and places it high on Google search. If it can’t find your WordPress business website you won’t be indexed, and you’ll have no way for people to find you unless they know your URL or business name. Don’t worry. There are key SEO tools that help you give natural searchers and Google what...
Unless you’ve been living on another planet for the past month or so, you’ve probably noticed that Star Wars is absolutely everywhere right now. Following the release of The Last Jedi last December, our Facebook feeds, television screens and seemingly every other piece of consumable media have been filled with images of porgs and wookies. But, what you might not have noticed is just how much of an impact the Star Wars universe could have on the...
The Big List of UK SEO Events 2018 A new year, a new array of SEO events. We thought we’d go ahead and compile a comprehensive list of all the most exciting SEO and digital marketing events taking place across the UK in 2018! It’s fair to say that it looks as though our diaries are going to be jam-packed over the next 12 months, as expert speakers and industry specialists take to stages all over the country....
Often, we see social media used as an effective tool for promoting new businesses. Unfortunately, we also see businesses, who are new to the world of social media marketing, make easily avoidable mistakes. To make life easier we have compiled some top tips to help you utilise social media in the most effective way: Never: Start your social media campaign without a clear strategy in place - We know you’re eager to begin advertising and interacting with customers...
For businesses to thrive in the modern world, it is important for them to create a digital marketing strategy. Having a solid strategy is the best foundation to launch your online presence; starting off with a sub-par strategy will be ineffective in the long run. Developing a digital marketing strategy can be extremely convoluted, so we have lay down a step by step guide of all the things you need to consider when developing your campaign: Goals...
Inbound Marketing campaigns are the least intrusive form of modern day marketing: as well as the most effective. With ongoing care and attention, your campaign can lead to a huge influx of quality customers to your business. Outbound marketing interrupts target buyers via telemarketing, trade shows, print ads, direct mail and cold calling. Most of the audience that these marketing devices reach won’t be interested in the company or the product, meaning the advert simply becomes an...
After everything you’ve heard about GDPR coming into effect in 2018, you would be forgiven for thinking the way marketing companies do business will change forever. And it will – for the better. GDPR does sound intimidating at first glance. The fines that can be issued by the ICO are forcing corporations to rethink their entire marketing strategy. The new legislation shouldn’t be seen as a setback; now is an opportunity to create targeted marketing campaigns, aimed...
The world of modern marketing revolves around the personal data of customers. The websites we visit, calls we make, places we visit and even the photos we take all leave a digital footprint. These digital footprints are collated and measured by marketers in order for them to modify their campaigns accordingly. Personal data, it seems, is now the most valuable resource. This information helps influence the way companies interact with their customers, and positively influences the customer experience. With...
When your business is up and running on social media, having customer reviews that you can present goes a long way in turning other potential customers into actual customers. Being able to see reviews from real people who have dealt with a business before can help people make the decision to buy: positive reviews are confirmation that you are a trusted seller. But what happens when someone tags your company in a message with a negative review? ...