How SEO Can Drive Conversions In 2018
Many business owners and marketers believe that SEO is all about keyword rankings and increasing web traffic. They’re wrong. Of course, the basic function of SEO is to boost rankings for relevant keywords and therefore ensure the site is found by a greater number of internet users. However, this is all meaningless if the extra traffic isn’t resulting in more sales and better ROI, which is exactly why modern SEO should be all about boosting conversion rates. So,...