Is GDPR a Golden Opportunity for Marketers?
After everything you’ve heard about GDPR coming into effect in 2018, you would be forgiven for thinking the way marketing companies do business will change forever. And it will – for the better. GDPR does sound intimidating at first glance. The fines that can be issued by the ICO are forcing corporations to rethink their entire marketing strategy. The new legislation shouldn’t be seen as a setback; now is an opportunity to create targeted marketing campaigns, aimed...