From Google to Bing, it is important that an SEO technician recognises the different ways that a search engine chooses to rank a website in the SERPs. After all, most people tend to get caught up in algorithms and meta tags and forget about the basic changes that can be implemented in order to provide the desired results. Here at SEO Enterprise, we like to look at our industry from every angle and ensure that we are providing our clients with the...
The SEO industry is made up of a variety of different techniques that are used with the intention to increase the amount of organic traffic that a website receives. With this said, it is important that technicians are able to differentiate between the black-hat approaches, which should be avoided at all costs, and the white-hat approaches, which are welcomed by the search engines. In fact, link building is one of the most popular methods used during an SEO campaign and has the...
Almost two decades into its existence, it is safe to say that the SEO industry has undergone various changes to the way that technicians are expected to approach a campaign. After all, search engines like Google have become incredibly intelligent over the years and it is vital that the methods used to improve organic traffic are as ethical as possible in order to avoid penalisation. Read on as the team here at SEO Enterprise bust some of the biggest SEO myths that...
With the world wide web in full swing, it is safe to say that the internet marketing industry isn’t going anywhere anytime soon. In fact, there have been many different technological developments that have paved the way for the creation of search engine optimisation and PPC advertising, especially since our reliance on the internet grows each year. In fact, search engines like Google started to notice that the playing field wasn’t fair, so they introduced specific algorithms with the intention to penalise...
In order to conduct a high-quality SEO campaign, it is important that technicians take the time to carry out research and ensure that the most effective methods are implemented. In fact, keywords are considered the bread and butter of an entire campaign as they are the foundations of what allows a website to rank in the SERPs. This means that it is vital that technicians choose the most suitable keywords for a campaign. Read on as the SEO Enterprise team explain why...
In 1998, the Google company was created in order to formally market the Google Search Engine. At just over 20 years old, it has become the most widely used web-based search engine in the world, holding 92.74% of the market share as of October 2018 and dealing with around 3.5 billion internet searches every single day. Here at SEO Enterprise, we recognise the important role that Google plays in SEO as the majority of campaigns are geared towards ranking in the SERPs...
Since the SEO industry is an internet-based enterprise it is constantly changing, and this means that new ideas are introduced each day that have the potential to alter the way that technicians approach a campaign entirely. For example, organic traffic plays a very important role in the industry as it is the one thing that technicians are trying to achieve and this can influence the techniques that are implemented and the content that is written. Here at SEO Enterprise, we approach every...
Although it may seem like the SEO industry has finally reached its peak, the search engines deliver a brand-new algorithm update that changes the way technicians must approach an entire campaign. After all, there are a variety of different ways to obtain traffic to a website but many of them do not fall in line with what is considered white-hat SEO nor will they boost a final ranking position in the SERPs. Read on as the team here at SEO Enterprise go...
The practice of search engine optimisation was first implemented in the mid-90s and there have been many changes applied ever since. After all, technicians once relied on unethical and deceptive techniques, now known as black-hat approaches, in order to trick the search engines into providing the desired results for a campaign. Luckily, the industry has become much more refined and search engines like Google have made it their mission to ensure that every SEO campaign is as equal as possible. Read on...
In the world of SEO, it is important that a campaign works in harmony with the search engine that a website is being optimised for. After all, there are a variety of different options to choose from and the approaches that a technician can make may be slightly different. Here at SEO Enterprise, we want our readers to understand the principles of our industry and how they apply to the different search engines on offer. Read on as we go over...