When you are new to the concept of search engine optimisation, it is important that you understand how much of an important role high-quality and original content plays in a campaign. After all, Bill Gates famously said, ‘content is king,’ and this means that every successful SEO campaign should focus on the information that is being uploaded in order to ensure that it is relevant enough to rise in the rankings. Read on as we go...
For businesses looking to get their website on the first page of Google, SEO is an Internet marketing technique that cannot be understated. In fact, when it is employed all year round by qualified and experienced technicians the results can defy expectations. With this said, there are many people within the industry that fail to understand the importance of SEO during the festive period, especially when it could be considered the time of year with the...
For many years, the SEO industry has defined direct and organic traffic in a rather simple way; to most people organic traffic is the result of website visits from a search engine whereas direct traffic comes from a user typing a URL directly into the browser. Here at SEO Enterprise, we believe that this definition is too simplified to gain an understanding of the deeper differences between direct and organic traffic. After all, traffic can come from...
We’re a hungry bunch at SEO Enterprise, so it brings us great pleasure to introduce our newest client – Manchester’s ‘The Allotment’, a brand-new eatery specialising in a one-of-a-kind vegan restaurant experience. From Lloyd street in Manchester City centre, The Allotment has been cooking up some of the finest dishes to eager diners, using solely vegan ingredients for two years now. More and more restaurants are providing vegan options these days, but very few have decided that vegan...
When your company reaches a size when it can start branching out across the world, it will need to be able to offer additional languages on its website. To make sure your site is adapting to different locations, Hreflang tags are a must. You need to get these right from an SEO perspective, otherwise you wont rank well with your target audience. What Are Hreflangs? A Hreflang tells search engines where your various language specific versions of your...
Although this might be the season of witches, vampires and children begging for sweets, there’s just nothing more frightening than a missed SEO opportunity. An effective search campaign is guaranteed to increase visitors, brand awareness and, more importantly, revenue, with organic search now accounting for over half of the world’s web traffic. In fact, we’d go as far as to say there’s simply no way an online business can succeed without an effective SEO strategy in place,...
In today’s digital age, there are various social media analytics tools businesses can use to help compete for a greater share of their voice against competitors on social media platforms. For those who are unaware, social media analytics are ways in which firms gather data from the various social platforms hosting their business. This allows companies to gauge their consumers' tastes and attitudes towards their brand in order to craft a perfect strategy. There are five platforms...
You’ve probably heard the term “SEO” thrown around a lot during your time as a business owner. But what exactly is it all about? For those that aren’t sure, SEO is a digital marketing strategy which aims to boost your website’s search engine rankings. By targeting specific keyword phrases (which would obviously be related to your business), SEO lets you advertise to people specifically looking for what you have to offer. Clearly, this is an opportunity you...
We all know the importance of great content. Over the past few years, content marketing has become a priority for businesses all over the world, as they attempt to increase engagement and connection with their customers. By creating blog posts, infographics and videos all tailored towards your target audience, you’ll obviously be increasing awareness of your brand and establishing yourself as an industry leader. The only problem is- absolutely everyone is doing it. No matter what industry you...
For many small businesses, this may sound like a small thing. However, the importance of switching to HTTPS should not be underestimated. Google announced that HTTPS would become a ranking factor way back in 2014, as they really started on their drive to improve the privacy and security of internet users. In essence, this uses an SSL certificate to encrypt the user’s data, thereby offering much greater protection and making sure they can browse safely. So, it’s surprising...