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Unless you’ve been living on another planet for the past month or so, you’ve probably noticed that Star Wars is absolutely everywhere right now. Following the release of The Last Jedi last December, our Facebook feeds, television screens and seemingly every other piece of consumable media have been filled with images of porgs and wookies. But, what you might not have noticed is just how much of an impact the Star Wars universe could have on the...

The Big List of UK SEO Events 2018 A new year, a new array of SEO events. We thought we’d go ahead and compile a comprehensive list of all the most exciting SEO and digital marketing events taking place across the UK in 2018! It’s fair to say that it looks as though our diaries are going to be jam-packed over the next 12 months, as expert speakers and industry specialists take to stages all over the country....

Often, we see social media used as an effective tool for promoting new businesses. Unfortunately, we also see businesses, who are new to the world of social media marketing, make easily avoidable mistakes. To make life easier we have compiled some top tips to help you utilise social media in the most effective way: Never: Start your social media campaign without a clear strategy in place - We know you’re eager to begin advertising and interacting with customers...

For businesses to thrive in the modern world, it is important for them to create a digital marketing strategy. Having a solid strategy is the best foundation to launch your online presence; starting off with a sub-par strategy will be ineffective in the long run. Developing a digital marketing strategy can be extremely convoluted, so we have lay down a step by step guide of all the things you need to consider when developing your campaign: Goals...

Inbound Marketing campaigns are the least intrusive form of modern day marketing: as well as the most effective. With ongoing care and attention, your campaign can lead to a huge influx of quality customers to your business. Outbound marketing interrupts target buyers via telemarketing, trade shows, print ads, direct mail and cold calling. Most of the audience that these marketing devices reach won’t be interested in the company or the product, meaning the advert simply becomes an...

After everything you’ve heard about GDPR coming into effect in 2018, you would be forgiven for thinking the way marketing companies do business will change forever. And it will – for the better. GDPR does sound intimidating at first glance. The fines that can be issued by the ICO are forcing corporations to rethink their entire marketing strategy. The new legislation shouldn’t be seen as a setback; now is an opportunity to create targeted marketing campaigns, aimed...

The world of modern marketing revolves around the personal data of customers. The websites we visit, calls we make, places we visit and even the photos we take all leave a digital footprint. These digital footprints are collated and measured by marketers in order for them to modify their campaigns accordingly. Personal data, it seems, is now the most valuable resource. This information helps influence the way companies interact with their customers, and positively influences the customer experience. With...

When your business is up and running on social media, having customer reviews that you can present goes a long way in turning other potential customers into actual customers. Being able to see reviews from real people who have dealt with a business before can help people make the decision to buy: positive reviews are confirmation that you are a trusted seller. But what happens when someone tags your company in a message with a negative review? ...

Before you start looking for an SEO writer, it’s best to have a clear idea in your head of what exactly you’re looking for. SEO content can create a huge boost in traffic that makes its way to your website; or it can seriously damage your ranking on search engines. We want to share with you the things you should be looking for, so that you get the best deal for your business. Quality Not Quantity Businesses often make...

It’s no secret that SEO can help businesses of all sizes that operate online. After all, you can’t do business if people don’t know you’re out there; and in this modern age, if anyone wants to find ANYTHING, it’s done with a quick search on Google. With the rising complexity of SEO, it can be difficult to know how to create effective content that works. Here we are going to share a few tips on how to...