In trying times many businesses will decide to sacrifice their online marketing effort in order to stay afloat, and this can be effective in the short-term. With this said, SEO is a long-term process that relies on consistency which means that pausing your campaign can have unforeseen consequences in the SERPs. Read on as we explain why...
There are a variety of principles within SEO that many marketers tend to overlook which can affect the results that your website obtains in the SERPs. After all, search engines like Google tend to inspect the pages attached to a site very meticulously in order to ensure that only the best of the best is able to rank at the top spot. Read on as we explain why it is important to choose an SEO-friendly domain...
In layman’s terms, authority in SEO is a measure of how much a website, its social media, and its blog affects the overall visibility of the site in the SERPs. It is incredibly important in any ethical campaign because the aim of search engine optimisation is to increase authority through the creation of high-quality content. With this said, there are two different types that must be taken into consideration: domain authority and page authority. Read on...
The majority of SEO companies have spouted the phrase ‘content is king’ more times than they can count - ourselves included! After all, content really does have a lot of value in a campaign and has the power to completely make or break the organic results that a website obtains. Here at SEO Enterprise, we pride ourselves on our ethical approach to SEO which is why we try to avoid poor-quality practices like thin content. Read...
One of the biggest internet marketing competitors SEO must face is PPC marketing, which stands for Pay Per Click. These campaigns use a model that involves listing an advertisement at the top of the SERPs for certain keywords and paying a set fee every time a user clicks on it to visit the site. Unfortunately, it isn’t as effective as many industry experts make it out to be. Read on as we go over some of...
When it comes to optimising for a search engine, the majority of business owners want to focus on Google. After all, it is the most popular and well-known search engine which continues to beat its competitors by a landslide each year. Here at SEO Enterprise, our campaigns can be easily adapted to the needs of our clients accordingly. Read on as we go over three reasons why Google is better than Bing...
Internet marketing is an industry that is constantly subject to change and this means that the techniques that are used by technicians can change with each algorithm update that the search engine implements. With this said, there comes a point when basic strategies can grow too mundane for a campaign and SEO experts should be aware of advanced techniques that can be used ethically in order to boost the results that a website obtains. Read on...
Ever since the implementation of a mobile-friendly algorithm in 2015, the internet marketing industry has been forced to make appropriate changes to the way that campaigns are ran in order to avoid penalisations from the search engine. After all, statistics suggest that just over 50% of users browse the web using a smartphone device which means that it is vital that a website is compatible with mobile platforms. Read on as we go over three characteristics...
There is a lot of competition to outrun in the world of internet marketing in order to obtain a spot on the distinguished first page in the Search Engine Results Pages (SERPs). After all, there could be dozens upon dozens of different websites all gunning to rank for the same keyword at any given moment. Luckily, there are a variety of reasons why the first page of a search engine is desired by many marketers and,...
Here at SEO Enterprise, all of our campaigns are crafted with value for money in mind in order to ensure that we can provide our clients with a service that will deliver results without breaking the bank. With this said, there are a lot of misconceptions about the cost of SEO and how these funds are used in order to provide a service that is difficult to grasp. After all, business owners do not receive a...