In today’s digital age, there are various social media analytics tools businesses can use to help compete for a greater share of their voice against competitors on social media platforms. For those who are unaware, social media analytics are ways in which firms gather data from the various social platforms hosting their business. This allows […]

You’ve probably heard the term “SEO” thrown around a lot during your time as a business owner. But what exactly is it all about? For those that aren’t sure, SEO is a digital marketing strategy which aims to boost your website’s search engine rankings. By targeting specific keyword phrases (which would obviously be related to […]

We all know the importance of great content. Over the past few years, content marketing has become a priority for businesses all over the world, as they attempt to increase engagement and connection with their customers. By creating blog posts, infographics and videos all tailored towards your target audience, you’ll obviously be increasing awareness of […]

For many small businesses, this may sound like a small thing. However, the importance of switching to HTTPS should not be underestimated. Google announced that HTTPS would become a ranking factor way back in 2014, as they really started on their drive to improve the privacy and security of internet users. In essence, this uses […]

Make no mistake, content plays a major role in SEO. But you probably already knew that, right? After all, if an SEO agency like ourselves is constantly updating their blog, then it’s pretty fair to assume it plays a big role in search engine optimisation. In fact, we’d go as far as to say that […]

Many business owners and marketers believe that SEO is all about keyword rankings and increasing web traffic. They’re wrong. Of course, the basic function of SEO is to boost rankings for relevant keywords and therefore ensure the site is found by a greater number of internet users. However, this is all meaningless if the extra […]

It’s been a few months now since Google first started to roll out mobile-first indexing, so it’s really quite frightening how many online businesses remain blissfully unaware of it. Since this algorithm update could have a major impact on the way SEO is done in 2018, business owners and marketers need to read up on […]

Since establishing a strong digital presence is so important nowadays, the term “SEO” is something that every business owner in the world needs to understand. No matter what kind of industry you work in or what your business has to offer, SEO needs to be an integral part of your marketing strategy. Of course, the […]

Considering how pivotal websites are to the success of modern businesses, it really is surprising just how many business owners leave them a little neglected. With the constant rise of the digital age and the growing importance of building a substantial online presence, it’s fair to say that it’s never been more important to own […]