SEO is one of the newest services in the world, only dating back to the 90s, yet it finds itself relevant to the vast majority of businesses and consumers who operate fully or partially online. SEO (search engine optimisation) works by creating content that works within the guidelines and rules of Google and other search engines, in order to maximise your visitor base and visibility online. The ultimate goal of SEO is to get your business...
Search engine optimisation (SEO) is vital for businesses from across almost every sector – if you’re on the internet, you likely need clients, donors, readers, customers, or other businesses to be able to find you on Google! But approaching SEO strategies for charities and non-profits isn’t as simply as it is for commercial businesses. Usually, these entities aren’t trying to sell a product and aren’t offering specific services available to the public, instead focusing on supporting...
These days, virtually every business engaging in any form of commerce has a website, save for a few local brick and mortar stores. The internet has become such a huge collection of webpages of every variety that now the majority of internet traffic comes through Google and other search engines, as it’s impossible to search for what you need without first sorting and ordering the webpages available to you. This has given rise to the search...
Search engine optimisation (SEO) has long been a way of boosting your business’ visibility on and organic traffic from search engines like Google, Bing, and Ask Jeeves. Google, being the largest search engine by a huge margin and the single most visited website on the internet, provides the gold standards for the industry and is constantly updating their algorithms to ensure searchers get the highest quality and most relevant results. SEO is the process of ensuring that...
Having only taken up my post as copywriter at SEO Enterprise a couple of months ago, I wasn’t 100% sure of what to expect; I knew little about working for an SEO company. I have a long background of academic writing during my graduate and postgraduate studies, and I am accustomed to researching and writing papers on topics like politics, philosophy, and law. But copywriting was not something I had extensive experience in, and I knew...
SEO Enterprise had a tricky time during the pandemic, as did millions of businesses and individuals around the country and the world! Going from a strong team in pre-pandemic times, a mixture of pandemic-related industry slowing and staff moving on to further stages in their careers has seen SEO Enterprise shrink done to just a few people. SEO Enterprise is now re-emerging for the post-pandemic era and has begun its expansion again! The new team members have...
SEO Enterprise is a proud partner of a wonderful charitable organisation, Speed of Sight! Speed of Sight aims to change lives by offering white-knuckle high-speed racing experiences for blind, visually impaired, and disabled people. Speed of Sight’s mission is to offer this opportunity to anybody who has been told they will never drive due to blindness or disability. Speed of Sight also offers another life-changing experience: its blindfolded driving for fully abled people. The blindfolded driving experience...
Search engine optimisation (SEO) has been around since the dawn of search engines themselves! Since the earliest web pages hit the internet and e-commerce began to take over consumer habits, businesses have vied for the top position on the search engine results page (SERP) to get the most clicks and the highest traffic, equalling the best sales. When Google established its global dominance over the search engine market, its ever-evolving algorithms have become the central pillar...
Since the establishment and subsequent rise in popularity of the internet as a platform for trading and commerce, it has never been more important to cultivate your company’s image online. This is partially what SEO aims to do; by ensuring prominent visibility on Google or other search engines, good SEO can provide your venture with legitimacy and authority in your industry, as well as boosting your sales! But it can be difficult to decide what to...
The practice of maximising the organic traffic to your website by increasing its search engine visibility is called search engine optimisation (SEO). SEO campaigns aim to get your webpage on the first search engine results page (SERP) when related terms or keywords are searched on Google or other search engines. SEO began in the 90s and has become a dynamic industry centred on generating unique content and creating strong link relationships with high quality, trustworthy sources...