These days, virtually every business engaging in any form of commerce has a website, save for a few local brick and mortar stores. The internet has become such a huge collection of webpages of every variety that now the majority of internet traffic comes through Google and other search engines, as it’s impossible to search for what you need without first sorting and ordering the webpages available to you. This has given rise to the search...
Search engine optimisation (SEO) has long been a way of boosting your business’ visibility on and organic traffic from search engines like Google, Bing, and Ask Jeeves. Google, being the largest search engine by a huge margin and the single most visited website on the internet, provides the gold standards for the industry and is constantly updating their algorithms to ensure searchers get the highest quality and most relevant results. SEO is the process of ensuring that...
Having only taken up my post as copywriter at SEO Enterprise a couple of months ago, I wasn’t 100% sure of what to expect; I knew little about working for an SEO company. I have a long background of academic writing during my graduate and postgraduate studies, and I am accustomed to researching and writing papers on topics like politics, philosophy, and law. But copywriting was not something I had extensive experience in, and I knew...
Since the establishment and subsequent rise in popularity of the internet as a platform for trading and commerce, it has never been more important to cultivate your company’s image online. This is partially what SEO aims to do; by ensuring prominent visibility on Google or other search engines, good SEO can provide your venture with legitimacy and authority in your industry, as well as boosting your sales! But it can be difficult to decide what to...
Search engine optimisation is a relatively new practice, as the internet itself is fairly new to our societies! SEO today is almost entirely centred around Google and its ever-updating algorithms designed to prevent unscrupulous methods of forcing traffic to your site, but SEO itself pre-dates Google’s existence. Opinions vary about when SEO first became a distinct service, some saying the late 90s, but others claiming as early as 1991 with the birth of the world’s first website,...
It goes without saying that search engine optimization is not an overnight marketing solution and that you won’t see your website flourish in the SERPs in just a matter of days. In reality, it can take 3-6 months of consistent work from a high-quality technician before your website starts to see a return on investment as SEO is a marketing method that tends to give the best results when a long-term strategy is put into place....
The way that content is approached in SEO has changed considerably over the years and copywriters now need to be just as aware of the changes that are taking place as the technicians themselves. After all, search engines are far more advanced than they used to be in the 1990’s and there are dozens of content crafting techniques that were once considered go-to approaches that will only have negative effects on your SEO in this day...
The SEO Enterprise team have been working closely with Speed of Sight for a long time now, and this is a charity that holds a very special place in our hearts. As proud members of the Inspire 25 Club, we’ve taken the time to visit race track days and see the magic unfold as the Speed of Sight team manage to provide life changing experiences like no other. Here are three reasons that explain why we...
Every SEO technician knows that the competition to rank as part of a national campaign is rife, and this means that only the very best websites will manage to obtain the top spot in the SERPs. After all, digital marketing techniques like SEO require consistency in order to function as intended and this often means that results may take 3-6 months to show. With this said, there are many tools that can be used in order...
Here at SEO Enterprise, we recognise the importance of maintaining an ethical stance in our marketing at all times and are constantly wary of black-hat methods that may impose upon this ethos. Every copywriting team should be aware of the 3 principles of high-quality content: legibility, originality and relevance, and we firmly believe that it is impossible to create content without them. Read on as we delve into the world of ‘keywords’ and how they should...