Almost two decades into its existence, it is safe to say that the SEO industry has undergone various changes to the way that technicians are expected to approach a campaign. After all, search engines like Google have become incredibly intelligent over the years and it is vital that the methods used to improve organic traffic are as ethical as possible in order to avoid penalisation. Read on as the team here at SEO Enterprise bust some of the biggest SEO myths that can cause technicians to make easily avoidable mistakes…
Myth: Keywords do not affect a campaign
After the Hummingbird algorithm was introduced by Google, many people started to incorrectly assume that keyword targeting was no longer important, however, these small phrases play a big role in the foundations of an entire campaign. As a result, it is vital that technicians pay close attention to the keyword that they target as this is how a website is ranked in the SERPs.
Myth: Content is not important in SEO
As the bread and butter of an entire campaign, content is used to power the keywords that are targeted during SEO and this means that technicians should devote a lot of time and attention to the pieces they upload. In fact, content is not only important, it should be high in quality, original and relevant to the services on offer as this helps Google trust the website and thus, rank it in the SERPs.
Myth: It is perfectly fine to use black-hat techniques
The world of SEO is made up of white hat techniques and black hat techniques. The former refers to the ethical ways to implement a campaign without taking advantage of the competitor whilst the latter is a term given to malicious and unfair methods that are used in order to jump one step ahead of other websites. Although black-hat methods like duplicated content and keyword stuffing were once the foundations of SEO, websites that use them in 2019 are often penalised in the SERPs.
Here at SEO Enterprise, we place a lot of emphasis on ensuring that our campaigns are as ethical as possible. After all, there is nothing more damaging than the use of black-hat techniques like keyword stuffing and cloaking. When it comes to the myths of our industry, we believe that it is our responsibility to separate fact from fiction in order to ensure that our clients are provided with the best results possible. To find out more information about busting SEO myths, get in contact with a member of the SEO Enterprise team today!