Busting SEO Myths

Everyone loves a good rumour – that juicy piece of gossip that they can discuss with their friends in whispered voices behind cupped hands. We know rumours usually have no foundations in reality, they’re just a creative story that we can enjoy, but sometimes rumours can go further than intended, and when people start believing rumours as facts, we all collectively get a little dumber.

We took a look at some of the most popular SEO myths and tried to bust these myths wide open, once and for all:

Myth 1

SEO company promise to get you to the top of SERP’s but they didn’t? Well then, that must just mean SEO is just one big fraudulent business, determined to take our money whilst offering nothing in return.

Busted

Whilst unfortunately it is true that some SEO companies exist that operate using underhand methods, it is irresponsible to think that one fraudulent company characterises an entire industry. Many people fall for big empty promises at super low prices and fail to remember that everything has its value; you wouldn’t take a foreign language class that promises to make you fluent in one week. Similarly, SEO is an ongoing process, that takes time to work.

Myth 2

SEO is simply text stuffed with keywords, duplicate content and suspicious links that send you to outrageously incomplete websites that have nothing to do with what you’re searching for.

Busted

Keywords, keywords everywhere! Apparently, this is what the entire global SEO community spend all day doing, squeezing in keywords any place they can make them fit. Keyword density stigma is deeply rooted in people’s minds because unfortunately, in the early days of SEO, it actually worked. But today, Google is smarter; search engine algorithms have gone way beyond this simple technique and can now spot any keyword stuffing as well as duplicate content.

SEO in Manchester has come a long way since its inception, and today’s companies help you rank higher in a natural way by providing engaging content, building quality links, formatting your pages and much more.

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