Although the SEO Industry is still in its prime, there have been many changes implemented throughout its 30-year existence that have forced technicians to alter the way they approach the marketing technique altogether. After all, it is now common knowledge that black-hat methods are considered unsuitable and unethical. Read on as we go through three common ones and why they should be avoided…
There is no denying that keywords play a very important role within SEO, however, it is important to ensure that they are not forced into content. After all, this technique may have been popular in the 90s, however, Google quickly realised that users were being shown results with very little relevance to their search query. As a result, keyword stuffing is now considered a black-hat technique and any technician that uses it is subject to ranking penalisations from the Google Panda algorithm. After all, repeating the same word over and over again isn’t natural and doesn’t flow.
Since content is considered ‘king’ in the world of SEO, many black-hat technicians try to make use of it in different ways in order to try and boost results in the SERPs. In fact, cloaking is an unethical SEO technique that involves using two pieces of content in a deceitful way by aiming one at search engines itself and the other at the user. The idea is that Google will crawl a more optimised and high-quality site to the one that the searcher does which mocks the search engines algorithms. As a result, cloaking violates Googles guidelines and means that technicians using it risk penalisation under the Google Penguin algorithm.
The number one thing to remember when it comes to SEO is that all of the information placed on a website must be as original as possible as plagiarism is heavily frowned upon by the search engines. In fact, copied content will damage the ranking of a website in a split second which is why it is vital that ethical technicians never use it. After all, this black-hat technique gives search engines multiple copies of the same text to crawl and makes it difficult for them to find out which one is from a trustworthy source. As a result, this black-hat technique can damage a website in the SERPs considerably as duplicated content is not considered relevant.
Ever since SEO became a regulated marketing technique, the search engines have started to make it harder and harder for websites to climb the SERPs. After all, their aim to provide users with the most relevant results so the websites that are on the first page must jump through various hoops in order to be considered high-quality enough for the top stop. To find out more information about the fine details of the SEO industry, get in contact with a member of the SEO Enterprise team today!