One of the biggest internet marketing competitors SEO must face is PPC marketing, which stands for Pay Per Click. These campaigns use a model that involves listing an advertisement at the top of the SERPs for certain keywords and paying a set fee every time a user clicks on it to visit the site. Unfortunately, it isn’t as effective as many industry experts make it out to be. Read on as we go over some of...
When it comes to optimising for a search engine, the majority of business owners want to focus on Google. After all, it is the most popular and well-known search engine which continues to beat its competitors by a landslide each year. Here at SEO Enterprise, our campaigns can be easily adapted to the needs of our clients accordingly. Read on as we go over three reasons why Google is better than Bing...
On the surface, SEO appears to be a relatively simple marketing approach and this often leads to the misunderstanding that it can be carried out successfully by beginners with very little experience. After all, there is a lot of work that goes on behind the scenes in order to provide long-lasting results, and many technicians must be able to have a basic understanding of how HTML is used. Read on as we go over everything there...
The creation of content in SEO is a never-ending necessity, however many technicians are surprised to discover that content also needs to be maintained too. After all, the search engine may change its algorithms or the information may become outdated and this can have a negative effect on the ranking of a website in the SERPs. With this said, cleaning up content should be carried out extremely carefully as every single page on a website is...
As one of the most adaptable industries around, SEO has changed considerably over the years but still manages to retain its reputation as the best internet marketing approach on the market. With this said, the COVID-19 pandemic has caused a recession the UK which may put the future of such practices at risk. After all, most businesses tend to cut their marketing budget when the going gets tough. Read on as we explain how SEO will...
Here at SEO Enterprise, our campaigns are crafted using a variety of high-quality marketing approaches as we believe that this versatility allows us to obtain the very best results in the SERPs and provide our clients with impeccable value for money. In fact, we apply this to every aspect of our campaigns, including the way that we select and implement our keywords. Read on as we assess the importance of long-tail keywords in SEO and how...
Internet marketing is an industry that is constantly subject to change and this means that the techniques that are used by technicians can change with each algorithm update that the search engine implements. With this said, there comes a point when basic strategies can grow too mundane for a campaign and SEO experts should be aware of advanced techniques that can be used ethically in order to boost the results that a website obtains. Read on...
Ever since the implementation of a mobile-friendly algorithm in 2015, the internet marketing industry has been forced to make appropriate changes to the way that campaigns are ran in order to avoid penalisations from the search engine. After all, statistics suggest that just over 50% of users browse the web using a smartphone device which means that it is vital that a website is compatible with mobile platforms. Read on as we go over three characteristics...
There is a lot of competition to outrun in the world of internet marketing in order to obtain a spot on the distinguished first page in the Search Engine Results Pages (SERPs). After all, there could be dozens upon dozens of different websites all gunning to rank for the same keyword at any given moment. Luckily, there are a variety of reasons why the first page of a search engine is desired by many marketers and,...
Here at SEO Enterprise, all of our campaigns are crafted with value for money in mind in order to ensure that we can provide our clients with a service that will deliver results without breaking the bank. With this said, there are a lot of misconceptions about the cost of SEO and how these funds are used in order to provide a service that is difficult to grasp. After all, business owners do not receive a...